OLGA GARCIA
Winter Garden,FL
Summary
Experienced eCommerce and User Experience leader with over 15 years working in entertainment and travel. Strong background in optimizing user journeys, improving website and app experiences, and leading cross-functional e-commerce projects. Passionate about UX/UI, conversion rate optimization, and using data to create better digital customer experiences. Proven success managing digital transformation, website redesigns, and product enhancements that increase engagement and revenue.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior eCommerce Manager – NA LEGOLAND Resorts
Merlin Entertainments
09.2020 - Current
- Lead user experience optimization and digital growth across LEGOLAND park websites and apps
- Played a key role in redesigning and optimizing the new ticket booking journey across U.S
- LEGOLAND parks
- Increased digital ticket sales by 42%, reaching $100M, through UX improvements and smart CRO strategies
- Led U.S
- App sales rollout, improving customer flow and increasing overall sales by 4%
- Used A/B testing and data insights to improve purchase funnels and site performance
- Supported yield strategies by optimizing upsell and cross-sell placements
- Helped migrate multiple CMS platforms and launched new digital booking engines
- Worked with marketing, product, and IT teams to deliver smooth and consistent user experiences
- Focused on personalization, targeting, and location-based content to improve engagement
- Managed a high-performing team, fostering growth in UX, content, and performance analytics
Senior Digital Marketing Manager
LEGOLAND Florida Resort
07.2015 - 01.2020
- Owned the digital strategy for hotel and park products, improving site UX and growing bookings
- Increased online bookings by 6% YoY, generating $52M in revenue
- Boosted site conversions by 15% and reduced bounce rate by 20% through UX fixes
- Launched new hotels and attractions digitally, including ticketing and booking flows
- Led A/B and multivariate testing to enhance engagement and conversions
- Managed SEO, paid media, and content strategies to support brand growth
Project Manager – Digital Marketing
Travelclick
06.2013 - 01.2015
- Delivered digital solutions for hospitality clients, focusing on performance and UX
- Led redesigns that increased organic traffic by 25%
- Used A/B testing to improve user interaction and engagement by 12%
- Trained clients on CMS systems and best practices for managing digital experiences
Various E-commerce Digital Marketing & Advertising Roles
01.1996 - 01.2009
- Held progressive leadership roles in marketing, e-commerce, and account management for brands such as Hilton Worldwide, TravelClick, and advertising agencies in the U.S
- And Latin America
Education
MBA - Marketing
Interamerican University of Puerto Rico
01.1999
B.A. - Communication Arts & Advertising
University of the Sacred Heart
01.1994
Skills
- UX/UI Optimization
- Customer Journey Mapping
- User Research
- Design Thinking
- Wireframing & Prototyping
- A/B & Multivariate Testing
- Website & App Enhancements
- Personalization & CRO
- Cross-Functional Collaboration
- Attention to Detail
- Team leadership
- Time management
- Decision-making
Accomplishments
- Boosted Ticket Sales: In the past year, increased digital ticket sales by 42%, reaching $100M annually
- Enhanced App Sales: Recently improved overall sales by 4% through app sales rollout
- Optimized User Experience: In the last year, reduced bounce rate by 20% with UX optimizations
- Grew Organic Traffic: Most recently achieved 25% organic traffic growth via redesigns
Certification
- GA4 Kickstarter Training, 01/01/24
- Google Analytics Certification, In Progress
- Merlin Leadership Program, 01/01/19
- Situational Leadership, 01/01/18
Technical Tools
- Google Analytics
- Optimizely
- VWO
- CMS Platforms (ISO, Magnolia, Umbraco, Accesso)
- Photoshop
- Canva
- HTML
Languages
Spanish
English
Timeline
Senior eCommerce Manager – NA LEGOLAND Resorts
Merlin Entertainments
09.2020 - Current
Senior Digital Marketing Manager
LEGOLAND Florida Resort
07.2015 - 01.2020
Project Manager – Digital Marketing
Travelclick
06.2013 - 01.2015
Various E-commerce Digital Marketing & Advertising Roles
01.1996 - 01.2009
B.A. - Communication Arts & Advertising
University of the Sacred Heart
MBA - Marketing
Interamerican University of Puerto Rico
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