Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Additional Information
Websites
Timeline
Generic

Olivia Falcone

Wilbraham,MA

Summary

Driven young professional with a Communication & Media Arts degree. Actively seeking a position where I can deliver value to a growing nonprofit organization. Skilled writer and collaborator with a professional voice and passion for creating.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Specialist

bankESB
Easthampton, MA
12.2023 - Current
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Plan the social media calendars for all HFG banks.
  • Work with the marketing team to promote company events.
  • Create, edit, and manage content for various social media platforms, including Facebook, Instagram, and LinkedIn through the Hootsuite platform.
  • Optimize posts for SEO purposes by incorporating keywords into titles, descriptions, and hashtags.
  • Analyze key metrics to measure the success of campaigns regularly and create quarterly reports.
  • Respond promptly to user comments and questions on all social platforms.
  • Coordinate and monitor the company's intranet to ensure consistent internal communication between departments and teams.
  • Make intranet posts as needed.
  • Train all department coordinators to update and maintain their intranet page.
  • Monitor and respond to Google, Yelp, and Bing reviews in a timely fashion to ensure customer satisfaction.

Community Outreach & Communications Coordinator

Pathfinder Technical High School
Palmer, MA
07.2022 - 08.2023
  • Increased social media engagement on Facebook and Instagram by 20% through various campaigns featuring academic and vocational programs.
  • Generated monthly analytics reports to monitor and improve digital engagement.
  • Maintained relations with local media outlets.
  • Conducted all graphic design and facilitated the creation of promotional/marketing materials.
  • Designed and curated biweekly and tri-quarterly newsletters highlighting district news that were distributed to all faculty, staff, and community members.
  • Facilitated the planning of all school-sponsored events such as Career Night, 8th Grade Showcase, and community events.
  • Drafted all press releases on behalf of the Superintendent and Administration.
  • Spearheaded the admissions department, reviewing all applications, conducting student interviews, and scoring applications.
  • Gave informative presentations to in-district middle school students.
  • Successfully elevated yearly school applications by 50% through strategic communication initiatives.
  • Executed MA state data reporting and regularly updated enrollment data.
  • Coordinated the school's Health and Wellness Program.

Social Media Intern & Administrative Assistant

Pathfinder Technical High School
Palmer, MA
12.2021 - 06.2022
  • Created compelling and aesthetically pleasing social media posts, utilizing the Adobe Creative Suite and Canva.
  • Promoted both academic and vocational departments to engage students and community members via Instagram and Facebook.
  • Published articles highlighting departmental projects.
  • Proposed innovative ideas for digital content and developed unique social media campaigns to promote brand engagement.
  • Facilitated Main office duties: student attendance, announcements, dismissals, school security, answering phones, and assisting administrators.
  • Maintained student data using the PowerSchool platform.

Digital Communications Intern

Physicians For Human Rights
New York, NY
01.2021 - 09.2021
  • Updated website content using the WordPress Divi Builder website management system.
  • Ran analytics reports to determine the most effective SEO strategies.
  • Drafted email communication to be sent to potential donors.
  • Copy edited reports, blog posts, and various multimedia content.
  • Collaborated with programmatic teams to discuss strategic planning.
  • Tracked and researched relevant news stories related to human rights.
  • Facilitated the 2021 website audit and update.
  • Authored blog posts on various human rights topics to be published on PHR's website.
  • Aided in coordinating the annual PHR Gala event.
  • Assisted with social media content creation.

Marketing Intern

Mercy LIFE Pace
06.2020 - 08.2020
  • Worked alongside the Director of Marketing & Enrollment to increase traffic to the Mercy Life PACE Website using the WordPress interface.

Peer Tutor

Westfield State University, Banacos Center
09.2019 - 05.2020
  • Tutored students on a weekly in one or more of the following courses: Intro to Mass Comm, Intro to Human Comm, Global Comm, U.S. History Since 1865, Communication Ethics

Education

Bachelor of Arts - Communication

Westfield State University
Westfield, MA
05.2022

Skills

  • Hootsuite
  • Adobe Creative Suite
  • Microsoft Excel, Powerpoint, Outlook
  • Public relations writing
  • Wordpress website management system
  • Google Analytics
  • SEO experience & keyword analysis
  • Strong interpersonal and written communication

Affiliations

  • President, Lambda Pi Eta Communications Honors Society, 2021-2022
  • President's Award for Excellence in Leadership Nominee
  • Dean's List Honoree all semesters

Certification

  • Certified in Social Media Marketing, Hootsuite - March 2022
  • Certified in the Hootsuite Platform, Hootsuite - March 2022

Additional Information

References available upon request.

Timeline

Social Media Specialist

bankESB
12.2023 - Current

Community Outreach & Communications Coordinator

Pathfinder Technical High School
07.2022 - 08.2023

Social Media Intern & Administrative Assistant

Pathfinder Technical High School
12.2021 - 06.2022

Digital Communications Intern

Physicians For Human Rights
01.2021 - 09.2021

Marketing Intern

Mercy LIFE Pace
06.2020 - 08.2020

Peer Tutor

Westfield State University, Banacos Center
09.2019 - 05.2020

Bachelor of Arts - Communication

Westfield State University

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