- Community Cleanup
- Content Creation
- Drone Videography
- Networking Events
OLIVIA WEAVER
Social Media and Content Strategy
Austin,TX
Summary
Results-driven social media and digital media professional with 8+ years of experience building brand visibility, engagement, and trust across B2B, government, public sector, and small business environments. Experienced in short-form video, analytics-driven content strategy, and cross-functional collaboration.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Media and Content Strategy
Texas Highway Products
Round Rock, TX
05.2025 - Current
- Lead social media strategy and execution for B2B and public-sector audiences leading to a 6801.79% increase in social impressions in 2025
- Produce short-form video and visual content for multiple platforms
- Translate field photos and install footage into branded marketing assets
- Support awareness campaigns for advanced traffic and AI-driven systems
- Track and analyze engagement, reach, saves, and CTR metrics
- Create reusable media templates and internal documentation
- Collaborate with sales, engineering, and operations teams
Marketing and Social Media Manager
Eagles' Landing
Eddy, TX
10.2017 - 05.2025
- Built and managed full brand and social presence from launch
- Drove a 547% revenue increase over seven years
- Designed and scheduled all marketing and social media content
- Grew organic following to over 3,000 in a rural market
- Executed campaigns raising more than $20,000 for local nonprofits
- Implemented POS and payroll systems and created training documentation
Transport Logistics Specialist (E-5)
Texas Army National Guard
San Antonio, TX
01.2019 - 01.2025
- Created internal branding and visual communication assets
- Supported messaging and planning for ceremonies and events
- Maintained logistics documentation and compliance records
- Awarded two Army Commendation Medals for performance
Education
Bachelor of Science - Web and Digital Design
University of Maryland Global Campus
Skills
- Social media strategy (LinkedIn, Instagram, X, Facebook, YouTube)
- Short-form video editing and copywriting
- Platform analytics, engagement tracking, CTR, reach
- Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Canva
- Meta Business Suite, content scheduling, A/B testing
- WordPress, Wix, Webflow, HTML/CSS, Figma
- Content calendars, internal documentation, team coordination
- Google Analytics, HubSpot, Trello, Asana
Certification
- Google UX Design Certificate
- Digital Design Certificate
- Web Design Certificate
Interests
Timeline
Media and Content Strategy
Texas Highway Products
05.2025 - Current
Transport Logistics Specialist (E-5)
Texas Army National Guard
01.2019 - 01.2025
Marketing and Social Media Manager
Eagles' Landing
10.2017 - 05.2025
Bachelor of Science - Web and Digital Design
University of Maryland Global Campus
Portfolio
Texas Highway Products Instagram
Eagles' Landing Instagram
Texas Highway Products Analytics