Oluwatoyin Tawede
Midlothian
Summary
Results-oriented professional with over 10 years in retail management, marketing, and customer service. Demonstrated success in driving sales growth and enhancing brand visibility through effective team leadership and operational optimization. Expertise in executing marketing strategies that deliver measurable outcomes. Currently operates as a freelance marketing and content expert, providing innovative solutions and outstanding client service.
Overview
21
21
years of professional experience
Work History
Freelance Marketing Strategist & Content Creator
Self-Employed
01.2022 - Current
- Develop and execute marketing strategies and creative content campaigns for small businesses and personal brands.
- Deliver high-quality customer service, building strong client relationships and ensuring satisfaction.
- Manage social media accounts, digital advertising, and brand communications to enhance visibility and engagement.
- Track campaign performance and provide actionable insights to optimize results and drive business growth.
Head of Retail Marketing
Kola Kuddus Couture
Ikeja
01.2014 - Current
- Developed and led marketing initiatives that boosted brand awareness and sales by 40% within two years.
- Ensured brand consistency across retail locations and digital platforms.
- Coordinated high-profile fashion events and exhibitions, increasing brand visibility and partnerships.
- Launched digital marketing campaigns that grew social media engagement by 35%.
- Oversaw retail store expansion projects and managed vendor relationships.
Store Manager
Zoo Gas Station
Cleveland
01.2021 - 01.2022
- Supervised daily store operations including staff scheduling, inventory, and cash management.
- Increased monthly sales by 25% through effective promotional strategies and customer engagement.
- Trained, mentored, and supervised a team of 10+ employees to improve performance and accountability.
- Managed supplier relationships and reduced product shortages by 30%.
- Maintained financial records and ensured compliance with health and safety regulations.
- Resolved customer issues promptly, achieving a 95% satisfaction rate.
Administrative Officer (NYSC)
Ministry of Women Affairs
Ibadan
04.2013 - 02.2014
- Provided administrative and clerical support to improve departmental operations.
- Assisted with budgeting, documentation, and recordkeeping.
- Supported community engagement projects to raise public awareness.
Public Relations Officer
Mack IV Consult
Lagos
08.2012 - 01.2014
- Built and managed client relationships to enhance company reputation and repeat business.
- Promoted products to educational institutions, expanding client partnerships.
- Handled client complaints efficiently, maintaining long-term trust and loyalty.
- Supported international student admissions, ensuring accurate documentation.
Utility Staff (Industrial Attachment)
Lagos Chamber of Commerce & Industry
Lagos
11.2004 - 11.2006
- Assisted with logistics coordination for exhibitions and trade fairs.
- Maintained inventory and field reports for management.
- Supported event setup and property maintenance for corporate functions.
Education
B.A. - English
Redeemer's University
Ede, Osun State01.2012
OND - Business Administration
Yaba College of Technology
Lagos01.2007
SSCE -
Mandate Private College
Lagos01.2003
Skills
- Retail and store management
- Marketing strategy and brand promotion
- Content creation and digital marketing
- Customer service and relationship management
- Sales and inventory control
- Administrative and financial reporting
- Staff training and leadership
- Public relations and communication
- Microsoft Office Suite proficiency
- Problem solving and decision making
Volunteer Experience
Community Outreach Volunteer, Women Empowerment Program, Lagos, Mentored women on communication, leadership, and personal development to support career growth.
Languages
- English, Fluent
- Yoruba, Native
Projects And Achievements
- Retail Optimization, Improved store efficiency and reduced stock discrepancies by 30% at Zoo Gas Station.
- Brand Expansion, Led marketing campaigns that increased Kola Kuddus Couture's online visibility by 50%.
- Customer Service Strategy, Developed a client feedback system that boosted satisfaction ratings by 25%.
- Freelance Marketing Success, Created campaigns for multiple clients, achieving measurable engagement growth and high client satisfaction.
Timeline
Freelance Marketing Strategist & Content Creator
Self-Employed
01.2022 - Current
Store Manager
Zoo Gas Station
01.2021 - 01.2022
Head of Retail Marketing
Kola Kuddus Couture
01.2014 - Current
Administrative Officer (NYSC)
Ministry of Women Affairs
04.2013 - 02.2014
Public Relations Officer
Mack IV Consult
08.2012 - 01.2014
Utility Staff (Industrial Attachment)
Lagos Chamber of Commerce & Industry
11.2004 - 11.2006
B.A. - English
Redeemer's University
OND - Business Administration
Yaba College of Technology
SSCE -
Mandate Private College