Omar Capers
Washington,DC
Summary
Goal-oriented digital marketing expert with a natural talent in developing and implementing successful strategies using modern tools. Outside-the-box thinker and enthusiastic and optimistic when seeking solutions to problems. Hardworking, team-oriented leader offering proven expertise in project management, team supervision and campaign execution. Prepared to bring 10+ years of creative experience and build on success by learning from mistakes and failures.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Digital Marketing Director
Balance Management Holdings, Inc.
Washington, DC
09.2018 - Current
- Generated 20% in sales through effective marketing strategies to grow new business.
- Developed and executed multiple print and digital marketing campaigns to enhance brand visibility.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created segmented email/SMS blast campaigns to target key customers using CRM automated protocols.
- Used Google Analytics to set up, monitor and analyze funnel success and measure ad spend ROI.
- Developed and maintained Google Ads DSP, and Facebook Ads DSP
- Used fitness industry-focused SSPs to execute direct mail and geo-fencing strategies.
- Performed data-driven SEO with web content/funnels.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
- Brainstormed fitness content marketing strategies based around lead-gen goals, and chosen KPIs.
Creative Director
LeafDev LLC
Washington, DC
04.2009 - 09.2018
- Oversaw 3 copywriters, two artists, and 1 designer.
- Managed 4 campaigns with specific focuses in order to meet customer needs and creative visions.
- Orchestrated 8 photo sessions by choosing photographers, V/O and acting talent.
- Developed 4 high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Preserved branding standards of assigned accounts.
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
Education
Bachelor of Fine Arts - Digital Design
American InterContinental University
Buckhead, GA08.2006
Skills
- Campaign Performance Tracking
- SEO Strategy and Execution
- Google AdWords
- Adobe Creative Suite, PowerPoint/KeyNote, Excel/Numbers
Websites
Accomplishments
Winner: 2010 Gold Addy Award for Public Service (graphic design).
Certification
Sound Production (film and music) awarded by Omega Recording Studios School of Applied Recording Arts and Sciences 2002.
Rocket League
Gold-level Rocket League competitor. Have you got skillz?
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Evil is boring. Cynicism is pointless. Fear is a bad habit. Despair is lazy. Hopelessness is self-indulgent. On the other hand: Joy is fascinating. Love is an act of heroic genius. Pleasure is our birthright. Chronic ecstasy is a learnable skill.
Rob Brezsny
Timeline
Digital Marketing Director
Balance Management Holdings, Inc.
09.2018 - Current
Creative Director
LeafDev LLC
04.2009 - 09.2018
Bachelor of Fine Arts - Digital Design
American InterContinental University
Sound Production (film and music) awarded by Omega Recording Studios School of Applied Recording Arts and Sciences 2002.
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