Omar Leary
Portland
Summary
Seasoned sports marketer with over a decade of experience collaborating with the world's biggest global sports brands like Adidas and Nike and forging transformative relationships with world-renowned athletes. Proven expertise in crafting strategies that elevate brand visibility, inspire partnerships, and drive business growth. A visionary leader with a track record of delivering innovative marketing solutions, managing large scale budgets, enhancing brands, and consumer experience. Adept at aligning brand initiatives with purpose-driven campaigns focusing on diversity, sustainability, impact.
Overview
14
14
years of professional experience
Work History
Group Tickets and Community Manager
Rip City Remix
06.2024 - Current
- Spearheading fan engagement and brand growth through strategic partnerships and immersive game-day activations
- Secured high-profile corporate sponsorships, enhancing brand alignment and revenue generation
- Designed and executed foundational large-scale marquee events, elevating community involvement
- Directed a team of staff to ensure seamless operations and deliver exceptional experiences for fans and stakeholders
- Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
- Boost CRM adoption by streamlining processes and providing comprehensive training to team members.
- Maintained statistical database of customers and employees using Hubspot and Asana.
Educator, Classroom Teacher
Parkrose School District
09.2020 - 01.2024
- Develop and implement culturally responsive curricula across multiple grade levels and abilities
- Conduct academic and behavioral interventions, collaborating with non-English-speaking families
- Track student progress and create individualized support plans (IEP, 504)
- Advocate for equity by working with district officials and union representatives to address systemic inequities
Executive Director
MAEKO Basketball Agency
08.2018 - Current
- Company Overview: 501c3
- Established and led a nationally recognized basketball program delivering year-round camps, clinics, sports branding, and integration
- Negotiated sponsorship deals and built partnerships with vendors, tournament officials, and major community organizations
- Mentored coaches and athletes, fostering skill development and personal growth aligned with professional standards
- 501c3
Athlete Movement Director
ADIDAS
07.2019 - 03.2022
- Company Overview: ADIDAS Contractor
- Partnered with elite global & signature product athletes to choreograph captivating sports marketing campaigns
- Led cross-functional collaborations with production and creative teams to create compelling content showcasing athlete narratives
- Developed innovative choreography strategies tailored to athletes' unique strengths, reinforcing brand authenticity
- Strengthened Adidas' athlete partnerships by aligning marketing efforts with brand and business objectives
- ADIDAS Contractor
Public Engagement Specialist / Social Responsibility
Portland Trail Blazers
06.2011 - 01.2019
- Designed and implemented large-scale community programs, including Rip City 3on3 and Rip City Relay, fostering inclusivity and brand loyalty
- Mentored and developed interns, building future leaders within the sports marketing domain
- Collaborated with marketing and production teams to create impactful in-game content and storytelling
- Managed budgets efficiently, optimizing resources to maximize community impact
Education
Bachelor of Arts - Multidisciplinary Studies
University of Oklahoma
Norman, OKMaster of Arts - Teaching
Warner Pacific College
Portland, OR01.2021
Skills
- Strategic Sports Marketing Leadership
- Athlete Partnership Management
- Brand Building and Activation
- Cross-Functional Team Collaboration
- DEI Advocacy and Program Implementation
- Budget and Resource Optimization
- Event Management and Public Speaking
- Employee performance management
- CRM software
- Database management
Timeline
Group Tickets and Community Manager
Rip City Remix
06.2024 - Current
Educator, Classroom Teacher
Parkrose School District
09.2020 - 01.2024
Athlete Movement Director
ADIDAS
07.2019 - 03.2022
Executive Director
MAEKO Basketball Agency
08.2018 - Current
Public Engagement Specialist / Social Responsibility
Portland Trail Blazers
06.2011 - 01.2019
Master of Arts - Teaching
Warner Pacific College
Bachelor of Arts - Multidisciplinary Studies
University of Oklahoma
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