Omar Smith
Dandridge,TN
Summary
A dedicated and driven worker of the retail industry with 5+ years of proven experience in sales and loyalty growth, enhancing customer satisfaction, and leading successful teams.
Overview
6
6
years of professional experience
Work History
Overseeing Store Manager
Express
Knoxville, TN
07.2024 - Current
- Oversaw all operations for underperforming sister store while simultaneously fulfilling the role of ASM at home location
- Increased Insider Loyalty Capture Rate from 23% to 52% within the first month of joining the team.
- Sourced, interviewed, and hired candidates for critical open positions in order to meet organizational staffing requirements
- Fostering team morale through consistent delivery of training, feedback, and development opportunities while driving performance in line with brand standards.
Assistant Store Manager
Express
Sevierville, TN
12.2021 - Current
- Review ISP's, CEL segments, and business overview weekly to find opportunities for growth to coach on that has led to a thriving team and successful numbers.
- Consistently led and maintained successful CEL segments, achieving an increase in customer satisfaction and repeat customer visits.
- Collaborating with management to refine CEL strategies, aligning with the store goals and exceeding performance targets
- Traveled to 7+ stores to help with inventory, store openings, store closings, CEL coverage, and visual prep for store visits
- Coordinated and led multiple inventories, ensuring accurate counts and minimizing losses, hitting our shrink number each year.
Sales Leader
Express
Sevierville, TN
10.2021 - 12.2021
- Helped recruit and fill positions with new talent in a store that was extremely understaffed while developing and coaching new team members on Insiders/ECC, successful sales behaviors, and visual standards
- Fostered an environment of continuous growth through feedback, and consistent coaching resulting in several promotional opportunities for those under my supervision
- Led, coached, and executed on multiple floor sets while maintaining premium visual brand standards.
Key Holder/Sales Lead
Sperry
Sevierville, TN
10.2020 - 10.2021
- Assisted in recruiting talent and developing new team members, enhancing overall team performance and morale
- Brought the stock room up to brand standard through careful planning, collaboration and execution with regular follow up's with SM which positively impacted sales floor through complete refill and effective execution of seasonal plan changes
- Analyzed sales data and team members lead segments regularly with SM to identify areas of improvement that would and did positively impact conversion, UPT, and ADS
- Increasing conversion from an average of 9% to 14% conversion
- Increasing UPT from an average of 2.1 to 2.6.
Sales Associate
NIKE
Sevierville, TN
10.2018 - 10.2020
- Executed floor moves, merchandising, and display maintenance to keep sales area well-stocked, organized and to current brand standards
- Consistently led the store weekly and monthly with New Member sign up's which contributed to our focus of building brand loyalty and better enhancing their in-store and digital experience
- Established personal connections with consumers leading to numerous positive surveys weekly contributing to the stores Overall Satisfaction results
- Helped train new associates on product knowledge, brand standards, and proven sales behaviors
- Involved in multiple community events through Nike and Fun Club.
Education
Fayette County High School
05.2015
Psychology -
Carson-Newman College
Skills
- Recruiting
- Team Management & Leadership
- Staff Development
- Customer Experience Management
- Visual Merchandising
- Performance Analysis
- Relationship Building
References
References available upon request.
Timeline
Overseeing Store Manager
Express
07.2024 - Current
Assistant Store Manager
Express
12.2021 - Current
Sales Leader
Express
10.2021 - 12.2021
Key Holder/Sales Lead
Sperry
10.2020 - 10.2021
Sales Associate
NIKE
10.2018 - 10.2020
Fayette County High School
Psychology -
Carson-Newman College
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