Orlando Torres
Deltona,FL
Summary
Executive Summary
Passionate sports professional with a background in coaching, sports management, and marketing. With degrees in Sports Management and Marketing, I have coached youth baseball, guiding players from T-ball to advanced levels. After years in sales and business development, I’m committed to returning to sports, leveraging my leadership, coaching, and business skills to impact athletes and organizations.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Marketing
Kool Kidz World
06.2020 - Current
- Analyzed competitor products and services to gain insight into industry trends and opportunities.
- Implemented SEO and SEM tactics to optimize visibility in search engine results pages.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Enhanced online presence via optimized search engine strategies
- Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
Sales Specialist
Headquarter Hyundai | AutoNation Honda
05.2021 - 03.2025
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Facilitated customer negotiations successfully
- Provided training to optimize team performance
- Addressed and resolved objections routinely, securing high-value transactions
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Utilized CRM software to manage customer accounts and track performance metrics.
- Provided detailed information to help make better purchasing decisions
Account Executive
Lakewood Blueclaws, Single-AAffiliate of the Philadelphia Phillies
01.2020 - 06.2020
- Made 100 - 120 Cold Calls Daily
- Sold Group Outings, Individual Tickets, Mini-Plans, and Birthdays
- Managed sales cycle to maintain solid customer base.
- Completed Group Superstar Training by Steve Delay
- Leveraged CRM (TicketReturn, ScoreCRM) to collect, organize and manage sales data and customer information.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Laid off due to COVID
PA - Group Sales Associate Intern
Reading Fightin Phils, AAAffiliate of the Philadelphia Phillies
01.2019 - 10.2019
- Made 50 - 100 Cold Calls Daily
- Sold Group Outings, Individual Tickets, Sponsorships, and Mini Plans
- Proficient in TicketReturn and ScoreCRM
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Stayed current on company offerings and industry trends.
- Informed customers of promotions to increase sales productivity and volume.
Camp Counselor
Kool Kidz World
01.2012 - 01.2018
- Collaborated with other camp counselors to design fun and enriching learning activities for campers.
- Worked with children of varying age, interest, skill, and developmental levels.
- Led groups of children safely through variety of camp activities.
- Assisted with maintenance and upkeep of campgrounds to promote clean environment.
- Assisted in preparing meals and snacks to provide nutritional needs to campers.
- Assisted in preparing recreational materials and supplies for each activity.
- Monitored participation in recreational activities to provide assistance to participants.
Education
Bachelor of Science - Marketing And Sports Management
Alvernia University
Reading, PA05.2019
Skills
- Sales forecasting
- Client Needs Assessment
- Team Collaboration
- Inventory coordination
- Prospecting and cold calling
- Client rapport building
- Complaint resolution
- Competitive Analysis
- Marketing Plan Development
- Social Media Engagement
- Pricing Strategies
- Strategic thinker
- Sales pitching
- Effective communication
- Conflict resolution and mediation
- Problem resolution
- Group activity implementation
- Health and wellness
Certification
- The Florida 2-15 Life, Health and Variable Annuities Agent license
Timeline
Sales Specialist
Headquarter Hyundai | AutoNation Honda
05.2021 - 03.2025
Director of Marketing
Kool Kidz World
06.2020 - Current
Account Executive
Lakewood Blueclaws, Single-AAffiliate of the Philadelphia Phillies
01.2020 - 06.2020
PA - Group Sales Associate Intern
Reading Fightin Phils, AAAffiliate of the Philadelphia Phillies
01.2019 - 10.2019
Camp Counselor
Kool Kidz World
01.2012 - 01.2018
Bachelor of Science - Marketing And Sports Management
Alvernia University
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