Christopher Trail
KMAC Enterprises
Tulsa,Oklahoma
17
years of professional experience
Director of Marketing leading regional marketing strategy for a portfolio of 19 Whataburger restaurants and 88 7 Brew locations. Develops 4+ regional and local campaigns per month, localized promotions, community partnerships, and performance tracking that strengthen brand awareness, guest engagement, and sales growth. Partners with operations leaders, manages budgets and forecasts, and coaches field partners to align marketing with restaurant results.
Work History
Director of Marketing
1 Year 3 Months- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Managed marketing budget for maximium ROI.
Area Director Trainee
9 Months- Evaluated 10 training programs weekly to strengthen consistency, compliance, and restaurant-level execution across locations.
- Improved customer service, cleanliness, and operating standards through targeted coaching and follow-up support.
- Prepared managers for ServSafe certification and reinforced food-safety practices before formal assessments.
- Partnered with General Managers to strengthen management capabilities and support organizational growth objectives.
- Applied performance analytics & process improvement to translate assessments into clearer operational priorities.
- Aligned multi-unit operations management with company standards while supporting stronger execution across the district.
Operations Consultant
2 Months- Supported a franchisee acquiring 12 Kansas City-area locations by aligning operations across the market.
- Coached General Managers on brand standards, leadership effectiveness, and team engagement to strengthen daily execution.
- Assessed restaurant operations and implemented process improvements to increase consistency, efficiency, and overall performance.
- Reinforced accountability and documented operating procedures to support consistent execution across the market.
Regional Manager
5 Years 3 Months- Improved marketwide net operating income from 12% to more than 24% through disciplined cost controls and labor management.
- Exceeded annual budget targets by $4.2 million in sales and $4.6 million in NOI while tightening operating performance.
- Raised market revenue to 15% above budget by aligning multi-unit execution with financial priorities.
- Improved marketwide Steritech food-safety scores by more than 5% through stronger training and compliance follow-through.
- Increased combined-market secret shopper scores to more than 87% and sustained that level for two consecutive years.
- Led five Area Managers and General Managers, strengthening accountability, coaching, and consistent execution across the market.
- Directed new restaurant opening readiness and maintained P&L oversight across a 29-location market spanning Dallas–Fort Worth and Oklahoma.
Owner/Operator
5 Years 1 Month- Owned overall strategy and financial performance for five franchise locations in Tulsa.
- Recruited, hired, and developed management teams and restaurant staff to strengthen daily execution.
- Designed training programs that improved consistency, productivity, and service standards across locations.
- Managed food costs, labor expenses, inventory, and operating budgets to protect profitability.
- Established operating expectations and management practices that supported consistent customer service and business performance.
City Council Member
2 Years 1 Month- Sponsored the Tulsa City Meth Summit, convening local and state leaders to address methamphetamine-related challenges in northeastern Oklahoma.
- Strengthened collaboration between District 5 residents and the Tulsa Police Department on public safety priorities.
- Convened hotel owners and managers with police to coordinate crime-reduction strategies for the area.
Education
Business Administration and Management
Business Administration and Management coursework
- Studies not completed
- Attended through May 1993
Skills
Executive & regional leadership
Strategic marketing & brand development
Business development & strategic partnerships
Team building
coaching & succession planning
Market analysis
Regional marketing strategy
Integrated marketing programs
Local store marketing
Community engagement
Brand awareness campaigns
Multi-unit operations management
P&L management
Budgeting & financial performance
Franchise operations & development
Performance analytics & process improvement
Marketing analytics
Brand positioning
Campaign optimization
Sales forecasting
Market research
Competitive analysis
Promotion planning
Cross-functional leadership
Personal Information
Title: MULTI-UNIT OPERATIONS | MARKETING LEADERSHIP | BUSINESS DEVELOPMENT
PROFESSIONAL EXPERIENCE
Received the Hometown Hero Award during the first year with the organization in recognition of contributions and community impact.
Timeline
Director of Marketing
KMAC Enterprises
07.2025 - CurrentRead More
Area Director Trainee
Flynn Restaurant Group
12.2022 - 09.2023Read More
Operations Consultant
Five Guys
08.2022 - 10.2022Read More
Regional Manager
Five Guys Burgers and Fries
04.2017 - 07.2022Read More
Owner/Operator
Billy Sims BBQ
01.2012 - 02.2017Read More
City Council Member
City of Tulsa
12.2009 - 01.2012Read More
Southwest Baptist University
Business Administration and Management coursework
Read More
Northeastern Oklahoma A&M College
Business Administration and Management
Read More