Kelly McNulty

Led the strategic planning, development, and execution of targeted communications and educational assets designed to improve patient access to life-saving therapies for rare diseases.

Key Accomplishments

• Directed content strategy and served as lead copywriter for the patient education and product website delivering clear, patient-centered messaging for individuals with adrenocortical carcinoma to increase brand awareness and support treatment understanding.
• Developed a comprehensive training program for key account managers on the structure of the U.S. healthcare system, payer coverage and reimbursement dynamics, and their implications for rare disease therapies.
• Produced strategic treatment landscape analyses and patient journey mapping for rare and ultra-rare diseases to identify unmet needs and inform patient access strategies across the product lifecycle.
• Collaborated cross-functionally with medical, market access, and brand teams to develop core claims and messaging frameworks based on clinical trial results and the published literature.

• Provide NCQA certification consulting expertise.

• Developed strategic promotional and educational content across a variety of pharmaceutical marketing assets—including value proposition and PIE presentations, product websites, account team sell sheets and formulary flashcards, and market access resources for patients and providers, while partnering with creative teams to produce visually engaging resources.
• Conducted market research to inform strategic direction and ensure messaging reflected evolving market dynamics and client priorities.
• Prepared and defended materials through medical-legal-regulatory (MLR) review to ensure scientific accuracy, compliance, and efficient approval.
• Mentored junior copywriters and supported the development of high-quality creative work across the team.

• Founded and led a woman-owned health management consulting firm for nearly a decade, advising and guiding pharmaceutical and managed care organizations through the 1-2 year process to achieve NCQA Disease Management Certification and improve patient engagement for chronic conditions including asthma, COPD, diabetes, hypertension, and hyperlipidemia.
• Developed print and digital patient and provider education resources and behavioral health interventions grounded in health literacy and cultural competency principles to improve engagement and outcomes.
• Built and maintained long-term client relationships that generated repeat engagements and referral-based business over nearly a decade of operations.

• Successfully managed the NCQA certification process for asthma and COPD disease management programs. Produced program evaluation reports and analyses of program activities, including clinical research and collection of customer, patient and physician feedback.
• Developed patient and provider educational brochures, low literacy materials, marketing & training pieces, policies & procedures and other program tools to support disease management programs.
• Designed web page content and resources for electronic platform to enhance customer integration of program materials and serve as a source for program updates, support and implementation tools.

• Served as the liaison between clients, programmers and customer service, producing analyses of application bugs and user issues, resolving problems and enhancing application functionality.
• Developed critical quality assurance processes, written call center scripts and jump logic mapping for call center database application.
• Defined client reporting requirements that contributed to client’s ability to collect Healthcare Effectiveness Data & Information Set (HEDIS) and expand the program to other customers.

• Managed implementation and daily operations of UnitedHealthcare Strategies for Asthma Management Program across UHC health plans in 30 states.
• Directed the design, production, and fulfillment of program interventions to enhance quality of life outcomes for patients diagnosed with asthma.
• Evaluated program budgets, population data, and production schedules to enhance operational efficiency and reduce costs to achieve a profitable ROI.

• Coordinated planning and implementation of focused, clinical quality improvement studies, including HEDIS, NCQA accreditation, HCFA audits, technical and analytical work in support of QI initiatives.
• Directed successful health plan execution of the California Cooperative Health Research Initiative (CCHRI), a statewide, multi-plan effort to standardize data collection and validation of HEDIS “Effectiveness of Care” performance measures.

• Coordinated physician office data collection for the HEDIS 3.0 project.
• Developed and presented educational in-services to providers and office personnel concerning internal policies and regulatory agency requirements.

• Directed planning, database, and budgeting activities related to the national organization’s direct-mail fundraising campaigns. Prepared grants for new program funding.

• Successfully planned and executed special events and increased revenue for fundraising programs.

• Conducted disease surveillance, case management and cross-cultural health education activities to identify opportunities for communicable disease prevention and intervention.