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• Lead the development and execution of product strategies for evaluation, onboarding, and integration of Adobe Target on Digital applications resulting in average of 15% increase YoY for ~65M customers
• Manage a cross functional team of 15 individuals, including engineering, design and marketing, to deliver Adobe Target on time and within budget to increase sales
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape, driving data-informed product decisions
• Prioritized product roadmap in order to achieve product goals and metrics. Established criteria for each milestone within product roadmap as means to measure developmental progress
• Collaborate with stakeholders to define product vision, roadmap, and key performance indicators (KPIs), ensuring alignment with Objective and Key results(OKRs)
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements
• Managed product demonstrations and testimonials for performance evaluation
• Instrumental in vendor collaboration to lead proof of concept for multiple feature sets integration across DTI platforms
• Collaborating with Marketing/ business across LOBs to execute the product backlog of EXO across multiple agile scrum teams to enable A/B/Multivariate and experience targeting campaigns. Increased conversion rates by ~20%, ROI, account open by 9% and slim struggle score, dropout rates enhancing overall digital customer experience
• Collaborate with PSG to give walkthrough of new capabilities and define deployment game plan, Define and deploy non functional requirements for log monitoring, alerts and automate performance reporting
• Coordinated beta testing programs to gather early-stage feedback and refine product features before wider release
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Improved product lifecycle management, streamlining processes from concept to launch
• Developed creative presentations, trend reports, detailed funnel dashboards and product data sheets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
• Improved product functionality with innovative design solutions, resulting in increased sales conversions.
• Boosted product adoption with targeted go-to-market strategies, closely working with marketing teams

• Collaborated with stakeholders in UX design, product, ADA, Compliance, and operations to create and grow successful multi-channel A/B and MVT campaigns bringing 30% increase in speed to deployment
• Led development effort from product selection, vendor onboarding and integrating Oracle Maxymiser under digital marketing technologies to deliver Real Time Testing Optimization across WWW, OSMP, WST, MAA, M2, DSF
• Worked closely with Vendor and Engineering team to lead customized integrations with different architectures like JSONP, iFrame, JSON inline meet platform security and performance requirements using HTML, CSS, JavaScript ensuring seamless integration of new features into existing systems architecture.
• Hosted quarterly roadshows about these capabilities and their benefits to cross functional business/technology leaders proving advantages like speed to market, cost saving, mitigate risks, reduce bounce rates, increase user engagements
• Advocated and successfully leveraged RTTO program for risk mitigation on multiple initiatives like home page redesign, PPP, OSMP single page application flow, Credit card home page redesign, Wells Secure tools, NDDA, Native app optimization, Front Porch enhancement
• Documented requirement for synthetic monitoring of RTTO using APM tool for 24X7 proactive monitoring
• Created comprehensive documentation for each stage of product development, facilitating clear communication among all stakeholders involved in the process.
• Enhanced customer satisfaction by soliciting feedback on products through surveys and focus groups, then implementing necessary changes based on insights gathered.
• Optimized product development processes, reducing time-to-market and increasing profitability by continuous learnings from one integration to another across DTI
• Implemented data-driven decision making, utilizing analytics tools like GA. Collected on an avg. YOY 90+ actionable insights

• Led development and support of multiple web applications team of 7 under CCSSP like: Make an Appointment- MAA, My retirement Plan- MRP, Credit Options Guide-COG, eDocument and eSign- eUpload
• Participated to make front end development team successful in building wfui bridge framework to resolve platform dependencies for integrating third party capabilities on these platforms
• Collaborated with content authors and development teams to set up and execute content publish workflows and establish process for CMS clutch gatekeeping
• Managed SharePoint space for entire Sales and Marketing platform.
• Delivered solutions that met client expectations while adhering to strict regulatory requirements, ensuring compliance and mitigating potential risks.

• Release tech lead for SMT applications: WWW, OSMP, CCSSP
• Functioned as a liaison for various development teams to resolve the infrastructural dependencies for seamless production roll outs as per enterprise release calendar
• Set best practices and standards to adopt milestone in release cycle like automated development builds, Scheduled QA builds, Validating Static/Dynamic Application systems test results, Vulnerability mitigations, Staging checkout, Production game planning. Adopted Speed To Market ( STM) releases to meet 15% faster feature deployments.
• Instrumental in implementing CI/CD by introducing best practices for release engineering
• Expanded the scope of release engineering team and added support for simulator tool for test readiness increasing test coverage by 20%
• Automated release regression cycles to uncover early defects and increase velocity
• Successfully migrated enterprise software configuration management tools
• Laid down monitoring and debugging Splunk logs, OVO alarms, Application access logs in pre-production environments.
• Advocated for and implemented scalable cloud solutions, improving infrastructure flexibility and cost-efficiency.
• Transformed user experience, redesigning user interface based on feedback and usability testing.
• Streamlined deployment processes, enabling quicker and more reliable software releases.

Tech Lead for Charles Schwab's online application system platform