Summary
Overview
Work History
Education
Skills
Timeline
Generic

Pablo Amezaga

Pembroke Pines,FL

Summary

Highly accomplished Certified Pre-Owned Automotive Management Professional with extensive experience in building and leading sales operations for luxury brand automotive dealerships. Expertise in Opening New Stores, Sales Management and Leadership, Business Development, Purchasing/Inventory Control, Appraisals, Reconditioning, Marketing and Contract Administration. Background of success in analyzing trends, creating custom strategies, and developing/executing processes to improve performance and drive increases in profitability. Possess exceptional knowledge of the used car market and stay current with the latest trends. Outstanding marketing capabilities, able to develop precise marketing tools and implement strategic programs that drive sales. A hands-on operator with strong interpersonal skills and emphasis on both employee and customer satisfaction. A seasoned mentor and leader, able to assemble highly effective teams and motivate them to produce beyond their capabilities. Bilingual: English & Spanish.

Overview

39
39
years of professional experience

Work History

Sales Director

Spitzer Chrysler Dodge Jeep Ram Homestead
Homestead, FL
05.2020 - Current
  • Direct all aspects of sales and business development initiatives, operations, and administration for New and pre-owned sales department. Responsible for all appraisals and balancing of retail and wholesale inventory to maximize ROI. Participate in online auctions to sell vehicles and purchase inventory as needed


  • Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
  • Exceeded sales goals through effective time management and resource allocations.
  • Hired, trained and built high-performing team
  • Boosted profits through effective supervision of entire sales department.

Used Car Sales Manager

Palmetto 57 VW Nissan
Miami Gardens, FL
07.2015 - 03.2020
  • Direct all aspects of sales and business development initiatives, operations, and administration for pre-owned sales at a high volume Nissan and Volkswagen dealership.
  • Responsible for all appraisals and balancing of retail and wholesale inventory to maximize ROI. Participate in onsite and online auctions to sell vehicles and purchase inventory as needed.
  • Work with the Service Department, vendors and Detail Department to ensure proper reconditioning, display and merchandising of the used vehicle inventory with speed to market.
  • Appraise and finalize all ACVs for trade-ins. Perform price-to-market adhering to a strict 60-day turn policy. Highly hands on manager, working closely with F&I and sales associates to close deals and maximize dealer profit
  • Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
  • Forecasted goals and objectives for sales, gross and key expenses on monthly and annual basis.

Pre- owned sales manager

Mercedes-Benz of Pembroke Pines
10.2011 - 06.2015
  • Direct all aspects of sales and business development initiatives, operations, and administration for pre-owned sales at a high volume dealership.
  • Responsible for all appraisals and balancing of retail and wholesale inventory to maximize ROI.
  • Participate in online auctions to sell vehicles and purchase inventory as needed.
  • Manage a team of 28 associates and support staff with full P&L accountability.
  • Recipient of Mercedes Benz Best of the Best Award, 2014 for outstanding performance in Service, Sales, Parts, and Operations.
  • Sell over 100 cars per month and manage a pre-owned inventory in excess of $4M. Accountable for buying all lease returns and trade appraisals, as well as overseeing the entire service reconditioning process.
  • Work with the Service Department, vendors and Detail Department to ensure proper reconditioning, display and merchandising of the used vehicle inventory with speed to market.
  • # Appraise and finalize all ACVs for trade-ins. Perform price-to-market adhering to a strict 50-day turn policy. Highly hands-on manager, working closely with F&I and sales associates to close deals and maximize dealer profit.
  • Consistently achieve 100% CSI scores on all certified pre-owned vehicle sales and exceed corporate profit goals and objectives. Overachiever of all monthly sales goals and quotas. Winner of several trips for highest sales throughout tenure

Pre-Owned Sales Director

Mercedes-Benz of Cutler Bay
09.2009 - 09.2011
  • Pre-Owned Sales Manager, Mercedes Benz Proactively recruited to spearhead the start-up of a new pre-owned department in Cutler Bay.
  • Managed a staff in the sales of preowned vehicles with emphasis on driving the location to profitability. Reported directly to the General Manager with full P&L accountability.
  • Utilized a top-line sales and operations management approach to increase sales more than 50% during tenure.
  • Sold an average of 75 pre-owned cars per month achieving PVR of $3300 per car.
  • Appraised and finalized ACV of all trade-ins and attended auctions to sell off wholesale inventory.
  • Worked closely with staff to identify best practices and provide a more positive work environment resulting in reduced turnover.
  • Increased volume as well as gross averages and finance average more than $600 per copy.
  • Maintained CSI above district, regional and national averages

Pre-Owned Sales Director

Warren Henry Automotive
Miami Gardens, FL
05.2005 - 09.2009
  • Pre-Owned Sales Director - Jaguar, Range Rover, Volvo and Infinity Directed all aspects of sales and leases for pre-owned cars including operations, customer service, marketing/advertising, inventory management/purchasing, showroom control, vendor relations, quality assurance, strategic planning, forecasting, and budgets.
  • Hired, trained and managed a staff of 12, ensuring the highest level of customer satisfaction was maintained. Consistently achieved sales and gross profits, selling more than 100 units per month.
  • Bought cars from the auction and audited appraisals of all trade-in vehicles.
  • Reduced used car inventory average write down from $15-20k per month to under $10k on a 60 day turn. # Maintained CSI above district and regional averages.

Owner/Operator

RPM Motors Inc
Miami, FL
01.1983 - 12.2004
  • Founded and developed this independent dealer and luxury used car wholesaler (BMW, Mercedes Benz, Audi, Porsche) exporting primarily to Puerto Rico to Bella International.
  • Responsible for sales, operations, administration, customer service, marketing, advertising, F&I, inventory management/purchasing, contracts, vehicle export planning, transportation, logistics, personnel, and budgets.
  • Innovative sales strategies resulted in a 15-20% increase in annual gross sales.
  • Grew the business to more than $8M. # Achieved profit margins of 25-35% resulting from used car auction negotiations.
  • Responsible for all advertising including print, television, newspaper, co-op and online marketing. Maintained online vehicle marketing, availability, pricing, and updates.
  • Reviewed monthly income and financial statements for key indicators and made adjustments to ensure maximum profitability.
  • Continuously evaluated key performance indicators, providing the necessary leadership to increase operational performance.

Education

Associate of Arts -

Miami Dade College
Miami, FL
05.1978

Skills

  • Excellent Communication
  • Multitasking Abilities
  • Decision-Making
  • Attention to Detail

Timeline

Sales Director

Spitzer Chrysler Dodge Jeep Ram Homestead
05.2020 - Current

Used Car Sales Manager

Palmetto 57 VW Nissan
07.2015 - 03.2020

Pre- owned sales manager

Mercedes-Benz of Pembroke Pines
10.2011 - 06.2015

Pre-Owned Sales Director

Mercedes-Benz of Cutler Bay
09.2009 - 09.2011

Pre-Owned Sales Director

Warren Henry Automotive
05.2005 - 09.2009

Owner/Operator

RPM Motors Inc
01.1983 - 12.2004

Associate of Arts -

Miami Dade College
Pablo Amezaga