Paige Berger
Seattle,WA
Summary
With more than a decade of experience in all facets of public relations and marketing, I have worked with clients ranging from world class athletes and GRAMMY winning musicians to Fortune 50 companies and startups in a variety of sectors including sports, entertainment, technology, music, and telecom.
I'm a creative thinker who believes in the power of storytelling. Never afraid to push the boundaries or think outside the box, I have created a featured panel at SXSW, spearheaded a marketing activation with a blockbuster movie starring The Rock, and secured stories with some of the most prestigious media outlets in the world such as The New York Times, LA Times, CNN, Forbes, ESPN, Sports Illustrated, Good Morning America, Jimmy Kimmel, GQ, Vice, Cosmopolitan, Travel + Leisure and more.
Overview
19
19
years of professional experience
Work History
Sr. Event Marketing Manager
T-Mobile
Bellevue, WA
10.2022 - Current
- Streamlined event logistics, ensuring smooth execution and positive attendee experiences.
- Primarily focused on event management for T-Mobile's sports partnerships with Formula 1, PGA of America, Major League Baseball and SailGP.
- Lead and manage cross-functional event teams including sponsorship, brand, event ops, sales, PR, technology and agency teams to ensure a smooth, successful event.
- Establish, negotiate and manage relationships with key internal and external stakeholders to increase brand awareness and credibility.
- Elevated brand messaging consistency by maintaining close alignment between online presence and live events experience for attendees.
- Leveraged data-driven insights to refine marketing efforts and improve overall campaign performance.
- Managed budgets effectively, optimizing resource allocation for maximum impact on event success.
- Boosted event attendance by developing and implementing targeted marketing strategies.
- Worked hand-in-hand with talent and athletes from event inception through execution.
- Drove sales growth with strategic partnerships that expanded the company's reach within target markets.
- Delivered exceptional ROI by overseeing the end-to-end management of diverse event portfolios.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Sr. Communications Manager
T-Mobile
Bellevue, WA
04.2021 - 10.2022
- Enhanced brand visibility by developing and executing strategic communications plans.
- Mentored junior team members, fostering a positive work environment and promoting professional growth.
- Conducted comprehensive market research to identify opportunities for improved messaging strategies.
- Evaluated campaign performance using data-driven analytics, adjusting tactics as needed for optimal results.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and campaigns.
- Managed crisis communications, mitigating potential negative impacts on company reputation.
- Provided expert guidance on messaging during high-profile events, ensuring consistency across all platforms.
Founder
ELEV8 Sports & Entertainment
San Jose, CA
02.2005 - 02.2022
- Founded a business and developed a portfolio of clientele.
- Generated media attention for clients ranging from GRAMMY Award nominated and winning musicians to world-famous athletes to tech and fashion startups.
- Create strategic communications and marketing plans.
- Maintained client social media profiles on Twitter, Instagram and Facebook, among others.
- Scheduled and promoted all appearances and events.
- Initiated cross-promotional opportunities with brands, teams and/or entities to increase brand awareness and brand recognition.
- Drafted press releases and newsworthy pitches to elevate brand awareness through national and international media outlets.
- Coordinated clients' travel arrangements.
Director of Public Relations
M360 Ventures
Las Vegas, NV
12.2017 - 11.2019
- Developed and executed strategic communications brands across music, sports, and fashion verticals.
- Contributed to a weekly department heads meeting to synchronize strategy across multiple departments and companies.
- Served as communications advisor to CEO, CBO, CTO and VP of marketing.
- Cultivated long-term relationships with clients, media, athletes, and musicians to enhance business relationships and company success.
- Created earned media opportunities across multiple media channels including print, online, influencer marketing, social media and television.
- Pitched media on compelling stories and narratives to create buzz around launches, new album releases, athlete endorsements, and more.
- Secured stories in the New York Times, ESPN, Forbes, Good Morning America, and many others.
Public Relations Coordinator
UFC
Las Vegas, NV
05.2014 - 11.2017
- Created and supported star-building, media tours, and promotional plans for athletes, generation mainstream and crossover media coverage.
- Secured media placements with major media including Men's Health, GQ, Maxim, LA Times, USA Today and local papers/TV affiliates.
- Worked with a global team to ensure event and public relations success on an international level.
- Created and implemented promotional plans that lead to attendance (UFC 193) and gate (UFC 205) records
- Developed a panel for SXSW entitled “UFC: Women Breaking Ground Inside the Octagon” featuring UFC President Dana White and superstar Ronda Rousey.
- Oversaw development, logistics and execution for domestic and international events.
- Served as point of contact and manager for department interns.
- Lead The Ultimate Fighter reality show to the highest ratings in FS1 history through various promotional campaigns.
- Authored press releases, media alerts, talking points and pitch strategies for more than 150 events and Pay-Per-Views.
- Managed and grew UFC Press Portal from inception to more than 6,000 media members.
Education
Bachelor of Arts - Sports Media
UNLV
Las Vegas, NV08.2014
Skills
- Event Promotion
- Copywriting
- Strategic Planning
- Cross-Functional Collaboration
- Public Relations and Communication
- Sports Publicity
- Relationship Building
- Agency and Vendor Management
- Strategic Thinking
Timeline
Sr. Event Marketing Manager
T-Mobile
10.2022 - Current
Sr. Communications Manager
T-Mobile
04.2021 - 10.2022
Director of Public Relations
M360 Ventures
12.2017 - 11.2019
Public Relations Coordinator
UFC
05.2014 - 11.2017
Founder
ELEV8 Sports & Entertainment
02.2005 - 02.2022
Bachelor of Arts - Sports Media
UNLV