Paige Maier
Nashville,TN
Summary
Dynamic marketing leader with a proven track record at Sprout Living, driving multi-million dollar growth through innovative omnichannel strategies. Expert in growth marketing and data analytics, achieving 85% order growth and enhancing customer retention. Adept at leading cross-functional teams and optimizing tech stacks for scalable success.
Overview
10
10
years of professional experience
Work History
Director of Marketing
Sprout Living
01.2026 - Current
- Lead omnichannel strategy across paid, lifecycle, affiliate and organic channels with multi-million budget
- Own CAC, MER, LTV optimization to drive profitability
- Manage cross-functional team across marketing, creative, CX
- Translate performance data into actionable growth insights
- Refine promotional strategy to improve efficiency and margin
- Lead forecasting aligned with inventory and business goals
- Scale partnerships and new acquisition channels
- Optimize tech stack (Shopify+, Klaviyo, Rebuy, etc.) for scalability
Senior Marketing Manager
Sprout Living
01.2024 - 01.2026
- Achieved 85% order growth from December 2023 to July 2025.
- Recorded 30% year-over-year growth in March 2025, marking strongest month on record.
- Improved average order value by 24%, increasing spend per order while scaling volume.
- Boosted retention rate by 15 percentage points, reaching 77% through subscription flywheel effects.
- Managed paid media across Meta, Google, TikTok and Pinterest to increase brand visibility and engagement.
- Balanced promotions calendar to drive growth while preserving profit margins.
- Facilitated cross-functional alignment among creative, customer experience and operations teams to streamline campaign execution.
- Maintained discount discipline at approximately 12–14% of gross, peaking only during targeted promotions.
Marketing & eCommerce Manager
Sprout Living
01.2020 - 01.2024
- Achieved +772% order growth over four years, demonstrating exceptional market expansion.
- Captured +127% year-over-year growth during 2020 COVID surge by leveraging at-home wellness trend, driving significant sales increase.
- Secured +32% year-over-year growth in 2023 post-normalization, enhancing revenue trajectory.
- Delivered +37% holiday performance in November 2023 compared to prior year, marking best results to date.
- Maintained customer retention rates of 60% to 68% during rapid scaling efforts, ensuring stable customer base.
Marketing & Branding Consultant
Independent
01.2019 - 01.2020
- Advised DTC CPG brands on growth strategies and market positioning to enhance brand value
- Developed paid media and customer retention strategies to increase engagement and loyalty
- Conducted market and competitor analysis to identify trends and inform strategic decisions
Marketing & Communications Manager
Cali'flour Foods
01.2019 - 12.2019
- Aligned marketing initiatives with business goals to drive strategic growth
- Developed and executed PR and content strategy to enhance brand visibility
- Managed email, blog and social channels to engage target audience
Marketing & Sales Manager
Sprout Living
01.2016 - 01.2019
- Implemented marketing campaigns across multiple channels, enhancing overall brand awareness
- Developed relationships with social media influencers, boosting brand visibility
- Expanded wholesale and retail distribution, resulting in broader market reach
Education
MBA - Marketing
Brenau University
Gainesville, GABA - Communications
University of Illinois Urbana-Champaign
Champaign, ILSkills
- Growth marketing
- Paid media
- Email and SMS
- Shopify Plus
- Conversion rate optimization
- Affiliate marketing
- Data analytics
- Omnichannel strategy
- Brand positioning
- Leadership skills
- Creative problem-solving
Timeline
Director of Marketing
Sprout Living
01.2026 - Current
Senior Marketing Manager
Sprout Living
01.2024 - 01.2026
Marketing & eCommerce Manager
Sprout Living
01.2020 - 01.2024
Marketing & Branding Consultant
Independent
01.2019 - 01.2020
Marketing & Communications Manager
Cali'flour Foods
01.2019 - 12.2019
Marketing & Sales Manager
Sprout Living
01.2016 - 01.2019
MBA - Marketing
Brenau University
BA - Communications
University of Illinois Urbana-Champaign