PAIGE MILLS
Brentwood,CA
Summary
Innovative brand evangelist seeking to parlay creative skills and business acumen into a career in partnerships for luxury goods.
Overview
8
8
years of professional experience
Work History
Content Coordinator
Jenni Kayne
Los Angeles, CA
10.2024 - Current
- Develop and execute a cohesive, multi-channel digital content strategy, managing the content calendar for Jenni Kayne and Jenni Kayne Home to deliver monthly content plans that elevate and reinforce an aspirational luxury lifestyle.
- Analyze social performance and deliver insight-driven recommendations to optimize content strategy, audience growth, and brand engagement.
- Partner cross-functionally with marketing, creative, and e-commerce teams to ensure brand initiatives and creative assets are consistently executed across digital platforms.
- Conceptualize, capture, and distribute social-first content across campaigns, photoshoots, and events, supporting on-set production and maintaining brand consistency across platforms.
Social Media Coordinator
GUESS
Los Angeles, CA
08.2023 - 10.2024
- Lead social media, content strategy, and analytics for brand executions.
- Impact business growth by helping develop brand strategy, creative execution, and partner cultivation.
- Assist elements of photo shoots: location scouting, photography staff support, garment selection, and budget oversight.
- Drive select GUESS brand partnerships and key events, including launches, pop-ups, and campaigns. Coordinate social media coverage, vendor selection, and guest list development to ensure successful and engaging experiences.
Digital Media - Junior Account Executive
Lippe Taylor
New York, NY
06.2022 - 08.2023
- Managed digital projects for clients encompassing all relevant social channels directed at target audiences.
- Conducted campaign performance analytics, tracking key metrics to assess effectiveness and impact of marketing initiatives.
- Developed and executed creative media pitches to relevant media outlets; monitored ensuing media coverage and generated reports.
- Coordinated event logistics to ensure seamless execution., including pop-ups, influencer management, budgets, and sponsorship coordination.
Creative Director / Brand Partner
MyYouTubePaige.com (120K Subs)
01.2018 - Current
- Creator of lifestyle content for millennials and Gen Z.
- Partner with brands: Amazon, Sirius/XM, Victoria’s Secret PINK, L'Oréal Paris, GE Lighting, The Container Store, Too Faced Cosmetics, Rhode Skin.
- Work with clients to determine key messaging to meet business objectives.
- Oversee all elements of content including lighting, production, editing and distribution on social media platforms.
Education
B.A. - Media Studies
Indiana University
Bloomington, IN05.2022
Skills
- Adobe Creative Suite
- Client oriented
- Problem-solver
- Brand strategist
- Event planning and coordination
- Collaborative team-player
Timeline
Content Coordinator
Jenni Kayne
10.2024 - Current
Social Media Coordinator
GUESS
08.2023 - 10.2024
Digital Media - Junior Account Executive
Lippe Taylor
06.2022 - 08.2023
Creative Director / Brand Partner
MyYouTubePaige.com (120K Subs)
01.2018 - Current
B.A. - Media Studies
Indiana University