PAIGE PHILLIPS
Https://www.linkedin.com/in/paige-phillips-/,TX
Overview
12
12
years of professional experience
1
1
Certification
Work History
On-Premise Advisor, Diageo Hospitality Partnership
Enthuse Marketing Group
Austin, TX
09.2021 - Current
- Managed Diageo spirits portfolio within the on-premise channel, driving market share and revenue growth.
- Cultivated and leveraged long-term, executive-level relationships with account owners, general managers, and beverage directors to secure, retain, and grow business.
- Overachieved growth KPIs by an average of 118%, consistently outperforming targets across distribution, menu placements, educations, and case volume growth.
- Delivered 5% YoY dNSV growth through strategic account planning, driving portfolio growth, and innovative brand activations.
- Managed competitive budgets each half, optimizing spend to achieve brand objectives and maximize ROI.
- Led negotiations for multi-tiered beverage programs across a 65-account list, securing menu placements, increasing volume, and driving dNSV through targeted activations.
- Drove brand engagement by partnering with education teams to facilitate impactful training programs for trade partners and consumers.
- Partnered with and mentored distributor sales teams to drive execution, ensure pricing alignment, deliver brand education, and optimize inventory across the territory.
Sales Consultant
Southern Glazer's Wine & Spirits
Austin, TX
09.2019 - 08.2021
- Consulted for the on-premise Diageo and Moet Hennessy division with the focus on wine and spirits.
- Drove sales and market share growth in key accounts by identifying opportunities, implementing business strategies, and executing supplier programs and promotions such as cocktail menus, event activations, point-of-sale initiatives, and expanding distribution.
- Grew menu share of 25% or more in 100% of targeted accounts, while maintaining menu percentage quarterly by servicing and recognizing the accounts needs for business growth.
- Leveraged CRM platforms to create business proposals, document key account insights, and collect necessary data to support SGWS and supplier planning.
- Executed staff trainings across accounts to deliver product education and drive sales growth.
- Implemented successful cross-marketing strategies such as food, wine, and spirit pairings.
- Managed order processing through SGWS platforms, organized logistics to meet customer delivery schedules, evaluated warehouse inventory, and optimized strategies to meet customer demand.
Sales Intern
Republic National Distributing Company
Tampa, FL
05.2018 - 08.2018
- Rotated across on and off-premise sales divisions, management, supplier, customer service, warehouse, and events to gain a comprehensive understanding of operations.
- Learned and applied sales fundamentals, including the 10-step sales call process, building rapport with key accounts, incentive programs, and direct billing and shipping procedures.
- Delivered sales and marketing proposals to on and off-premise accounts, supporting account growth initiatives.
- Executed hands-on projects, including setting up displays, organizing wine tastings, and delivering products to accounts.
- Enhanced wine and spirits expertise through seminars, online training, tastings, and interactive meetings with suppliers.
- Concluded internship by presenting a business proposal to executive leadership to improve day-to-day operations.
Server & Bartender
Red Robin Gourmet Burgers & Brews
Tampa, FL & Tallahassee, FL
08.2014 - 08.2019
- Reached and exceeded weekly sales goal of a $13.50 Price Per Average by upselling alcoholic beverages, appetizers, and desserts.
- Achieved the highest Royalty account sales in a period by 40%.
- Promoted to sales trainer for new hires.
Education
Bachelor of Science - Media Communications
Florida State University
Tallahassee, FLAssociate of Arts -
Pasco-Hernando State College
Wesley Chapel, FLSkills
- Network Development & Client Relationship Management
- Cross-Divisional Teamwork & Collaboration
- Strategic Sales & Account Planning
- Upselling & Revenue Growth Techniques
- Budget Management & Financial Planning
- Training, Mentoring & Staff Development
- Project Management & Operational Execution
- Proficient in Microsoft Excel, Outlook, Word, & PowerPoint
Certification
Level II Spirits- Wine & Spirit Education Trust
Patrón CRT Certification- Tequila Regulatory Council (CRT)
Timeline
On-Premise Advisor, Diageo Hospitality Partnership
Enthuse Marketing Group
09.2021 - Current
Sales Consultant
Southern Glazer's Wine & Spirits
09.2019 - 08.2021
Sales Intern
Republic National Distributing Company
05.2018 - 08.2018
Server & Bartender
Red Robin Gourmet Burgers & Brews
08.2014 - 08.2019
Bachelor of Science - Media Communications
Florida State University
Associate of Arts -
Pasco-Hernando State College