Paisley Craig. MHA
Murfreesboro,TN
Summary
Visionary healthcare operations leader with 10+ years driving transformational growth across senior living, home health, and clinical operations. Proven track record delivering 30% revenue growth, 15% cost reduction, and 20% patient satisfaction improvements. Expertise in scaling multi-site operations, leading 50+ person teams, and integrating AI/automation for operational efficiency. Master's in Healthcare Administration + Bachelor's in Business Administration.
Overview
14
14
years of professional experience
Work History
Learning Program Manager
Brookdale Senior Living
01.2023 - Current
- Promoted to enterprise-level role to drive sales transformation across 570+ locations, enhancing overall operational effectiveness
- Revenue Growth: Engineered sales enablement framework increasing annual revenue 30% and driving consistent overachievement of quarterly KPIs
- Strategic Leadership: Partner with C-suite to align talent development, sales strategy, and operational execution across multi-layered sales teams
- Scale & Efficiency: Architected onboarding ecosystem supporting 400+ new sales hires, reducing ramp time by 40% and accelerating quota attainment
- Utilized advanced forecasting insights to guide training investments and allocate resources effectively, enhancing program impact
- Leveraged AI and automation tools to streamline processes, improving marketing performance and operational efficiency
Director of Sales & Marketing
Belvedere Senior Living
01.2017 - 12.2020
- Revenue Achievement: Increased annual sales revenue 35% through innovative strategies and team leadership
- Executed comprehensive marketing plan, achieving 40% increase in brand awareness and strengthening market positioning
- Designed multi-channel campaigns, resulting in 50% increase in qualified leads and expanding sales pipeline
- Developed and implemented marketing and sales strategy for senior living communities, enhancing community engagement and occupancy rates
- Partnership Development: Negotiated strategic partnerships with key industry stakeholders enhancing market reach
Director of Operations
Ace Home Health
06.2014 - 11.2017
- Managed operations for home health agency serving 500+ patients, ensuring efficient service delivery and compliance
- Cost Optimization: Implemented streamlined processes reducing operational costs 15% while maintaining quality
- Directed cross-functional team of 50+ employees, promoting continuous improvement initiatives to enhance team effectiveness
- Developed strategic plans aligning operational goals with company objectives, contributing to 30% revenue growth through targeted initiatives
- Patient Satisfaction: Created client engagement strategies improving patient-provider satisfaction scores 20%, increasing contract renewals
Operations Manager
Advanced Medical Clinic
05.2012 - 06.2014
- Oversaw budgets and expenses, ensuring adherence to financial guidelines while maximizing cost-effectiveness
- Streamlined documentation retrieval process, cutting time by 50% through digital transformation initiative
- Facilitated staff training on operational best practices, enhancing team performance and alignment with organizational goals
Education
Masters of Healthcare Administration -
Tennessee Tech University
12-2022
Bachelors of Business Administration -
University of North Alabama
Skills
- Learning management systems
- Training program design
- Learning assessment
- Program evaluation
- Regulatory compliance
- Strategic planning
- C-suite collaboration
- Team leadership
- Team training
- Problem solving
- Communication skills
Timeline
Learning Program Manager
Brookdale Senior Living
01.2023 - Current
Director of Sales & Marketing
Belvedere Senior Living
01.2017 - 12.2020
Director of Operations
Ace Home Health
06.2014 - 11.2017
Operations Manager
Advanced Medical Clinic
05.2012 - 06.2014
Masters of Healthcare Administration -
Tennessee Tech University
Bachelors of Business Administration -
University of North Alabama