Brigid Cummings
Brooklyn,NY
Summary
Data analyst with 6 years of experience in predictive analytics, customer behavior modeling, and operational strategy across technology and consulting environments. Experienced in translating complex analyses into actionable business insights through collaboration with product, sales, and customer success teams.
Overview
6
6
years of professional experience
Work History
Business Analyst
Wix.com
New York, NY
10.2022 - Current
- Led development of predictive health scoring model for Wix’s highest-value premium customers, analyzing renewal patterns to achieve 18% increase in enterprise retention.
- Quantified impact of enterprise feature use on retention, informing annual usage targets and enabling 60% increase in feature adoption.
- Identified sales strategy inefficiencies and developed AI-assisted system that reduced manual research time and enhanced personalized communication for cold outreach.
- Designed AI workflow utilizing customer transcripts, email communications, and churn data to identify renewal risks for proactive customer success outreach.
- Created Tableau dashboards to track product usage, feature requests, sales performance, and traffic trends, supporting decision-making for customer success management.
Consultant
Summit Consulting, LLC
Washington, D.C.
01.2020 - 10.2022
- Created statistical weighting and bias-correction models in R for large-scale Facebook COVID survey datasets, generating population-level behavioral estimates on vaccination symptoms and mask usage.
- Developed analytical framework utilizing mortgage and Census Bureau data to uncover patterns linked to redlining and predatory lending for Department of Housing and Urban Development.
- Conducted trend analysis on Consumer Financial Protection Bureau datasets to reveal disparities in credit lending outcomes.
- Engineered R-based data editing and imputation workflows, enhancing quality and consistency of large-scale USDA survey datasets.
Education
Bachelor of Arts - Economics, Minor in Applied Statistics
University of Michigan
Ann Arbor, MI05-2020
Skills
- SQL and R
- Tableau visualization
- Predictive analytics
- Statistical modeling
- Customer behavior analysis
Timeline
Business Analyst
Wix.com
10.2022 - Current
Consultant
Summit Consulting, LLC
01.2020 - 10.2022
Bachelor of Arts - Economics, Minor in Applied Statistics
University of Michigan