
Strategic leader with over 20 years of experience shaping global narratives in complex, asset-heavy sectors, advising c-suite and leadership teams on communications that drive business growth, reputation and stakeholder trust. I develop and executie integrated customer-centric communications strategies aligned to business objectives, brand purpose and sustainability targets. Skilled in portfolio management, crisis and risk communications, and data-driven measurement, I lead high-performing teams and agencies to deliver impactful results that enhance brand and ROI.
Established and led ADNOC’s Sustainability & Technology communications team, advising C-suite on narrative strategies for tech innovation and ESG initiatives.
Launched 'EnergyAI,' driving workforce adoption of AI technologies and digital transformation across enterprise.
Directed reputation management for corporate announcements, media interactions, and crises affecting supply and decarbonization efforts.
Managed communications for 15 subsidiaries with over 200 professionals, ensuring cohesive messaging across all media platforms.
- AI and Technology Communications Strategy
- Narrative Architecture for Complex Concepts
- Issues/Crisis Management & Rapid Response
- Stakeholder Engagement (Global, Board-level, Policy Experts, JV Partners)
- New Media & Digital Ecosystem Expertise
- Team Building & Coaching for Executive Bench
- Epistemic Humility & Mission Alignment
- Data-driven Brand Reputation
- Financial & Investor Communications