DIANA P. BRAGG
Spring Branch,TX
Summary
Community-oriented business development professional with expertise in cultivating strategic partnerships and managing impactful events. Led initiatives in stakeholder engagement and program development to enhance community connections and participant experiences.
Overview
23
23
years of professional experience
Work History
Director of Business Development, North America
Frost and Sullivan
San Antonio, TX
01.2012 - Current
- Develop and execute enterprise account growth strategies across Fortune 500 healthcare, MedTech, diagnostics, digital health, and life sciences organizations, resulting in long-term recurring revenue and expanded client partnerships.
- Manage a portfolio of strategic enterprise accounts by aligning market intelligence, consulting, and commercial solutions with executive business priorities.
- Cultivate trusted advisor relationships with executive stakeholders including CEOs, Presidents, Business Unit Leaders, Chief Marketing Officers, Strategy Executives, and Commercial Leadership teams across global healthcare organizations.
- Lead executive-level discussions focused on growth strategy, competitive positioning, innovation investments, market entry, and customer engagement initiatives.
- Identified and converted growth opportunities within existing client organizations, expanding relationships across multiple business units, geographic regions, and solution categories, while increasing account penetration through strategic cross-selling and upselling initiatives.
- Oversee delivery of market intelligence, competitive benchmarking, growth strategy, voice of customer, brand and demand generation, emerging technology, and consulting solutions supporting MedTech, digital health, diagnostics, and life sciences clients.
- Lead cross-functional collaboration across consulting, research, marketing, customer success, and product teams to deliver complex engagements aligned with client growth and commercialization objectives.
- Partner with internal subject matter experts to develop customized solutions addressing client growth, innovation, and commercialization goals.
- Collaborated with marketing and communications teams to develop promotional content, executive presentations, thought-leadership materials, customer communications, and engagement campaigns.
- Built and maintained trusted relationships with healthcare, medical device, and life science organizations through strategic engagement, executive communications, educational events, and collaborative planning initiatives.08
Director of Sales Energy & Power Systems, North America
Frost and Sullivan
San Antonio, TX
01.2008 - 01.2011
- Built and led consultative sales teams across environmental, building technologies, electronics, and security business units in North America, enhancing collaboration and strategic alignment.
- Hired, trained, and mentored 15 sales consultants with a combined revenue target of $6.5M, which the team exceeded year over year.
- Consistently exceeded personal sales performance, achieving 107%-114% of annual target.
- Presented business unit performance, revenue forecasts, sales strategies, and team results to executive leadership and C-suite stakeholders.
- Developed key account strategies with team members by profiling prospects and clients through internal and external resources, including 10K reports, published articles, and investor calls.
Account Manager
Frost and Sullivan
San Antonio, TX
01.2004 - 01.2005
- Prospected and secured new enterprise accounts through strategic business development and relationship-building initiatives while documenting account penetration activities within our CRM system.
- Established and nurtured relationships with healthcare and life sciences organizations through consultative engagement and strategic partnerships.
- Developed and sold market research and consulting services within healthcare life sciences and advanced medical technologies.
- Conducted competitive benchmarking, ROI analysis, market landscape assessments, voice of customer research, and brand awareness initiatives to enhance client growth strategies.
- Key accounts included King Pharmaceuticals, Dow Corning, Merck, J&J.
Education
Master of Business Administration (M.B.A.) -
Our Lady of Lake University
San Antonio, TXBachelor of Science (B.S.) - Kinesiology
Texas A&M University
College Station, TXSkills
- Strategic Planning
- Partnership Development
- Client Relationship Management
- Program Management
- Stakeholder Engagement
- Communications Strategy
- Public relations strategy
- Executive Presentations
- Budget Administration
- Community Relations
- Community & Member Engagement
- Community Programming
- Newsletter Development
- Social Media Communications
Personal Information
Title: Community Programming, Communications & Partnership Development Leader
RELEVANT COMMUNITY & OPERATIONS EXPERIENCE
- Concord Athletic Club, Athletic Director, San Antonio, Texas, Developed and executed wellness programs, tournaments, social events, and recreational activities that increased member engagement and strengthened community participation., Coordinated club-sponsored events benefiting both members and the broader Alamo Heights community., Created and led a charity fundraising event supporting Elf Louise, increasing community involvement while raising donations and holiday gifts for local families., Managed operating and event budgets, vendor relationships, equipment purchases, and facility resources., CPR and First Aid Instructor
- Baptist Healthlink Medical Center, Operations Director, San Antonio, Texas, Led launch and day-to-day operations of the healthcare system's first wellness and rehabilitation facility, including staffing, budgeting, community outreach, and program implementation., Recruited and managed physicians, nurses, and administrative personnel while supporting expansion from one location to three facilities., Started the Cardiac Rehabilitation Program., Developed wellness and preventative health initiatives designed to improve community participation and patient engagement.
- HealthFocus, Physical Therapy Tech, San Antonio, Texas, Administered physical therapy exercises as dictated by the physical therapist., Administered gait training, massage therapy, ultrasound, traction, e-stimulation and debridement., Client base included San Antonio nursing homes and local hospitals.
EDUCTION AND ADVANCED TRAINING
- Miller Heiman Group: Professional Sales Skills
- Negotiating Sales Skills
- Professional Sales Coaching
- Sales for Life Certification
Community Engagement Highlights
- Planned and coordinated wellness programs, tournaments, networking events, fundraising activities, and stakeholder engagement initiatives.
- Experienced public speaker and facilitator engaging executive leaders, healthcare professionals, community members, and business stakeholders.
- Built strategic partnerships with organizations, vendors, volunteers, and community stakeholders to support program goals.
- Managed program, event, and operational budgets while maintaining exceptional participant experiences
Timeline
Director of Business Development, North America
Frost and Sullivan
01.2012 - Current
Director of Sales Energy & Power Systems, North America
Frost and Sullivan
01.2008 - 01.2011
Account Manager
Frost and Sullivan
01.2004 - 01.2005
Master of Business Administration (M.B.A.) -
Our Lady of Lake University
Bachelor of Science (B.S.) - Kinesiology
Texas A&M University