Pam Anthony
Kalamazoo
Summary
Strategic Sales Leader | Retail Channel Expert | Team Performance Driver Proven leader with 15+ years of progressive experience in sales, retail operations, and people leadership. Successfully led cross-regional teams of 20+, managed retail programs for Unilever global CPG brands, and consistently delivered above-target performance in both sales growth and team execution. Recognized for designing high-impact strategies, fostering a culture of accountability, and empowering teams to win in fast-paced, matrixed environments. Skilled in direct retail sales, merchandising, staff development, system implementation, and communication across all levels of business.
Overview
35
35
years of professional experience
Work History
Retail Development Manager
SAS – Unilever Dedicated Retail Team
01.2023 - Current
- Direct execution for retail sales initiatives across major national accounts (Meijer, SpartanNash, Walmart)
- Manage hiring, training, and development for a high-performing field team
- Act as liaison between field sales, client teams, and analytics/IT groups
- Create monthly PowerPoint rollout plans and host team strategy calls
Retail Supervisor
SAS – Unilever Dedicated Retail Team
01.2012 - Current
- Direct execution for retail sales initiatives across major national accounts (Meijer, SpartanNash, Walmart)
- Manage hiring, training, and development for a high-performing field team
- Act as liaison between field sales, client teams, and analytics/IT groups
- Create monthly PowerPoint rollout plans and host team strategy calls
Retail Sales Merchandiser – Unilever Direct Retail Team
Advantage Solutions
01.2011 - 01.2012
- Executed retail merchandising and promotional campaigns in top-tier accounts
- Recognized for top 5% performance nationally in sales and in-store displays
Retail Sales Merchandiser – GSK Direct Retail Team
Advantage Solutions
01.2004 - 01.2007
- Executed retail merchandising and promotional campaigns in top-tier accounts
- Recognized for top 5% performance nationally in sales and in-store displays
Retail Sales Representative
Whitehall Robins Healthcare – Field Marketing
01.1997 - 01.2000
- Managed OTC product sales, in-store execution, and territory growth
Professional Sales Representative
Abbott Laboratories
01.1991 - 01.1995
- Led territory physician engagement, study presentations, and product positioning
- Trade show representative and #1 national sales performer (PCE 500 antibiotic)
Education
Bachelor of Science - Communications & Business
Western Michigan University
Skills
- Territory & Sales Team Management
- Retail Merchandising Strategy
- Data Dashboards & CRM Systems
- Sales Training & Staff Onboarding
- Conference & Team Presentation Skills
- Inventory Tech & App Deployment
- Client Communication & Reporting
- Cross-Functional Collaboration
RECOGNITION & LEADERSHIP
“Execute with Purpose” Award – 2019, “Regional Excellence” Award – 2015, “Rising Star” Award – Abbott Labs, 1992, Mentor, Women’s Interactive Network (WIN) – 2017–2025, Youth Group Leader (Volunteer) – 2015–2025
CAREER HIGHLIGHTS
- Leadership & Strategy Execution
- Nationally ranked #1 Retail Supervisor in 2025 (Top 4 in 2024, Top 8 in 2023)
- Impact 35 territories with clear sales KPIs for the Meijer account and monthly performance strategy rollouts
- Built and executed Walmart display strategy that hit 152% to sales target, generating $835K in incremental revenue
- Created territory development plans that increased Unilever display placement by 25% YoY
- Innovation & Cross-Functional Impact
- Piloted and implemented Meijer inventory app, reducing call-time by 25%
- Led dashboard training for 60+ Supervisors across 7 Advantage teams, integrating performance metrics and visual data tools
- Partnered with IT to test and launch a new data reporting system used company-wide
- Client-Facing & Sales Acumen
- Trade show representative for Unilever, GSK, and Whitehall Robins — known for high-volume shipper sales
- Executed national campaigns: Walmart Project Gold, GSK OTC rollouts, and Ogen HRT field study
- Former Abbott Labs rep with #1 national sales achievement in antibiotic product category
Timeline
Retail Development Manager
SAS – Unilever Dedicated Retail Team
01.2023 - Current
Retail Supervisor
SAS – Unilever Dedicated Retail Team
01.2012 - Current
Retail Sales Merchandiser – Unilever Direct Retail Team
Advantage Solutions
01.2011 - 01.2012
Retail Sales Merchandiser – GSK Direct Retail Team
Advantage Solutions
01.2004 - 01.2007
Retail Sales Representative
Whitehall Robins Healthcare – Field Marketing
01.1997 - 01.2000
Professional Sales Representative
Abbott Laboratories
01.1991 - 01.1995
Bachelor of Science - Communications & Business
Western Michigan University
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