Pamela Harms
Grand Haven,MI
Summary
Seasoned Marketing Excutive with a background in creating and implementing effective marketing strategies on a global scale. Highly skilled in market research, customer segmentation, and brand management. Demonstrated ability to lead diverse teams to meet and exceed company objectives. Previous successes include launching new products worldwide, increasing market share, and improving brand recognition.
Overview
31
31
years of professional experience
Work History
Co-Partner
Epoch PR & Marketing
Sonoma, CA
11.2022 - 01.2025
- Implemented tailored PR strategies to optimize brand presence for clients.
- Conducted detailed research to develop impactful proposals, agreements, and contracts.
- Monitored industry trends to identify opportunities for new initiatives.
- Created and optimized promotional publications and related editorial materials.
Chief Marketing Officer
Steel Forming Systems
Grand Haven, MI
01.2015 - 10.2018
- Responsible for planning, developing, and monitoring the company's overall sales, advertising, and new product development
- Retained and hired new employees, used research methodologies to understand the market, and brought in new customer product categories.
Director of Marketing
ABC Television Network
Burbank, CA
07.2005 - 10.2014
- Responsible for the overall strategic direction, marketing, branding, public relations, digital/social media, special events, and creative energy of the ABC Network affiliate, WZZM 13, and other ABC (TEGNA) television station
- Produced award-winning communication programs and sales channels to drive engagement and revenue growth
- Served as an elected official of the network's Digital Marketing Advisory Board
Global Marketing Manager
X-Rite, Inc.
Grand Rapids, MI
04.1997 - 05.2002
- Managed corporate public relations, trade show/community events, shareholders relations, and activities
- Created strategic yearly marketing/sales plans, i.e., CRM lead management, budget analysis, sales forecasting, dealer relations, and data research
- Managed USA & European corporate brand and communications websites—Matrix Management experience in a Strategic Business Unit
Product Manager
Chrysler Motors Corporation
Detroit, MI
01.1994 - 02.1996
- Engineered strategies for market positioning according to business targets.
- Authored speeches for the President at Design Dome.
- Devised approaches for bolstering loyalty among clients, driving up repeated purchases.
Education
BA -
Pratt Institute
Brooklyn, NYSkills
- Effective public relations and media strategy
- Corporate product branding
- Visual creative direction
- Interdepartmental team leadership
- Industry benchmarking
- Social media and promotions
- Google analytics
- Affiliate marketing management
- Mobile marketing tactics
- Copywriting and editing
Accomplishments
- PROMAX BDA Gold Medal Award - Apple iPad App Launch for Outstanding Advertising
- Telly Award - Branding and Outstanding Creativity - ABC Affiliate Marketing
- Alpha Awards - Digital Marketing and Best Social Media Marketing
- New York International Film Festival - Gold Medal Award - Automotive Fit and Finish, Daimler Chrysler
Timeline
Co-Partner
Epoch PR & Marketing
11.2022 - 01.2025
Chief Marketing Officer
Steel Forming Systems
01.2015 - 10.2018
Director of Marketing
ABC Television Network
07.2005 - 10.2014
Global Marketing Manager
X-Rite, Inc.
04.1997 - 05.2002
Product Manager
Chrysler Motors Corporation
01.1994 - 02.1996
BA -
Pratt Institute
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