PAMELA POULIN

• Led global, multi-channel marketing campaigns that drove strategic growth initiatives for Fine Chemical Products.
• Owned end-to-end campaign operations, managing planning, timelines, budgets, execution, and performance reporting.
• Led cross-functional global teams across marketing, product management, commercial, agencies, and analytics to enhance campaign effectiveness.
• Optimize campaign performance using Adobe Analytics, Power BI, Salesforce, and AI-enabled marketing tools.

• Executed global campaign strategy, delivering integrated, multi-touch campaigns across digital, email, web, advertising, video, and commercial enablement.
• Oversaw rebranding of 100K+ products from multiple legacy brands into a single Thermo Scientific brand, coordinating creative, packaging, web, and transactional updates across multiple sites.
• Established analytics and reporting frameworks to measure performance, optimize investment, and inform future strategy.
• Collaborated with global and independent channel partners, including VWR/Avantor, to align marketing initiatives with commercial priorities.
• Provided leadership and mentorship across the marketing organization, supporting resource allocation and best-practice sharing.

Formulate and implement global brand marketing strategies and campaigns, crafting multi-channel content, ensuring brand consistency, and collaborating with cross-functional and regional teams to enhance customer value, revenue, and growth.