PAMELA WILD
Naples
Summary
Successful Marketing Director in Assisted Living and Skilled Nursing with a strong history of building census and increasing company profit and visibility. An encouraging and driven Manager who has achieved success by creating positive relations with team members, industry leaders, families, and residents. A clear-sighted, yet creative Marketer who understands the challenges and competition within the local market and overcomes objections that may hinder success.
Experienced with crafting and executing comprehensive marketing strategies that align with business goals. Utilizes data-driven insights and creative approaches to drive brand recognition and customer engagement. Track record of leading cross-functional teams to deliver successful marketing campaigns and achieve measurable results.
Sales professional with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.
Overview
5
5
years of professional experience
Work History
Marketing Director
Naples Health and Rehab
06.2023 - Current
- Marketing to Physicians Regional, NHC Health Systems, Lee Health Case Management to increase daily census to 80% and above.
- Monthly exciting in-house and outside Marketing events.
- Created a monthly newsletter for family and professionals.
- Makes bedside visits daily to meet patients and families, to go over the benefits of Naples Health and Rehab.
Admissions Director
Advinia Care SNFF
10.2023 - 05.2025
- Responsible for all aspects of Skilled Nursing Admissions, including reviewing medical charts, running authorizations and Medicare verifications, liaising with hospital case management teams and social services, touring prospective patients, and working with patients seeking placement after rehab.
- Consistently maintained a census of over 85%
Admissions Director
Orchid Cove Naples Skilled Nursing
09.2022 - 06.2023
- Hospital Case Management, Assisted Living & Other Skilled Nursing Facilities to grow census from 68% to 96% occupancy.
- Works with all insurance providers to obtain approved authorizations for all incoming Patients and LTC Residents.
Marketing Director
Naples Green Village
01.2021 - 09.2022
- Consistently grew census with an average of 5 to 8 net move-ins monthly.
- Oversaw the move-in process for new Residents, worked with the team to create engaging in-house events, and conducted outreach to help raise Community Visibility and Census Participation.
- Aided families with Veteran Benefits and the Medicaid Waiver program.
- Worked with Industry Leaders (Hospitals, Skilled Nursing, Memory Care, and Paid Referrals) to grow Census.
- Implemented sales budgets and Competitive Analysis.
Education
BACHELOR OF ARTS -
BARAT COLLEGE
Lake Forest, ILMASTER OF ARTS - undefined
FLORIDA STATE UNIVERSITY
Skills
- Networking and community involvement
- Property tours
- Event planning
- Strategic planning
- Relationship building
- Sales tracking
- Competitive analysis
- Community education
- Contract negotiation
- Move-in coordination
- Contract negotiation experience
- HIPAA compliance
- Physical assessments
Computer Skills
Yardi, Eldermark, Sherpa, Point Click Care, Epic, Cerner, Ensocare, Availity, UHC Portal, Tiger Text, One Day, Power Point, Excel, Word.
Timeline
Admissions Director
Advinia Care SNFF
10.2023 - 05.2025
Marketing Director
Naples Health and Rehab
06.2023 - Current
Admissions Director
Orchid Cove Naples Skilled Nursing
09.2022 - 06.2023
Marketing Director
Naples Green Village
01.2021 - 09.2022
MASTER OF ARTS - undefined
FLORIDA STATE UNIVERSITY
BACHELOR OF ARTS -
BARAT COLLEGE