SalesForce
Pamela A. Calder
Account Executive - Digital Marketing
Shirley,MA
Summary
Resourceful Account Executive with progressive career in Digital Marketing. Proven track record of increasing sales and revenue through excellent relationship-building skills, consistent follow-through with customers and exceptional negotiation abilities. Excellent consultative selling talents.
Overview
21
21
years of professional experience
Work History
Account Executive
Gannett Media LOCALiQ
Worcester , MA
2016.05 - Current
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
- Distributed marketing materials to existing and prospective clients to promote products and services.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Leveraged CRM to collect, organize and manage sales data and customer information.
Account Executive
Masslive.com
Springfield , MA
2015.07 - 2016.02
- Business developer working in an expansion market
- Consulting with businesses as a digital specialist, and providing a variety of online marketing solutions
- Specializing in Google and Social Media advertising
- Selling Technique use is SPIN Selling
- CRM -Salesforce.
Senior Multimedia Account Executive
Gannett - LOCALiQ
Concord , MA
2002.02 - 2015.07
- Multi-Media Sales - Print, digital, direct mail, events, and promotions.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Maintained meticulous client records with SalesForce to promote accurate invoicing and account continuity.
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Recruiting and Staffing Specialist
New Era Staffing, Inc
Worcester , MA
2001.03 - 2001.09
- Scheduled interviews with potential candidates, filled out required paperwork and prepared introduction manuals.
- Developed guidelines, questionnaires and processes for assessing, interviewing and onboarding phases.
- Collaborated with manager to determine department's short and long-term hiring needs.
- Completed human resource operational requirements by scheduling and assigning employees.
Education
High School Diploma -
Assabet Valley Regional High School
Marlborough, MA 2001.05 -
Skills
Relationship building and management
undefinedAccomplishments
Achievements Won top fifth in the Country Award for 2012 total revenue over goal.
Software
Sugar
BuzzBoard
AdMall
Timeline
Account Executive
Gannett Media LOCALiQ
2016.05 - Current
Account Executive
Masslive.com
2015.07 - 2016.02
Senior Multimedia Account Executive
Gannett - LOCALiQ
2002.02 - 2015.07
High School Diploma -
Assabet Valley Regional High School
2001.05 -
Recruiting and Staffing Specialist
New Era Staffing, Inc
2001.03 - 2001.09
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