Pankaja Nadiger
West Orange,NJ
Summary
Creative and entrepreneurial leader with 20+ years of experience in the Home-Textile industry, driving innovation at the intersection of design, product development, and market strategy. Proven ability to translate global trends, market insights, and competitive analysis into high-impact product assortments and brand-defining collections that deliver sustained revenue growth. Recognized for identifying market white space, building scalable product strategies, and leading cross-functional teams to bring commercially successful assortments from concept to market. Combines deep technical expertise, advanced design skills, and strong financial and operational acumen to help organizations through growth, transformation, and brand elevation in competitive global markets
Overview
21
21
years of professional experience
Work History
CO-FOUNDER, CHIEF CREATIVE OFFICER
LINEN&OBJECT
New York, New York
05.2024 - Current
- Co-founded a home textile wholesale business specializing in design focused, bedding, decorative pillows and throws.
- Developed brand strategy, product positioning, and pricing models to strengthen competitive presence in home goods market.
- Led end-to-end design, product development from concept to manufacturing and market launch.
- Launched products and in-house brands through strategic wholesale partnerships and retail channels, expanding market reach.
- Built and managed global supplier and manufacturing network, negotiating pricing to enhance cost efficiency.
- Managed supply chain, inventory planning, and logistics to ensure timely delivery and product availability.
- Oversaw financial planning, budgeting, and revenue forecasting to support business growth.
SR DESIGN DIRECTOR/ FOUNDING MEMBER
ID HOME FASHIONS
New York, New York
10.2020 - 05.2024
- Led the creative vision, brand, storytelling and product strategy for a home textile company specializing in bedding, bath, table linens, decorative pillows, and throws.
- Established and scaled a New York–based design studio, while building and managing a high-performing remote design team in India, enabling efficient global collaboration.
- Directed end-to-end Design and product development, from concept, trend, and textile design to sampling, production, and collection launch.
- Drove revenue growth by developing trend-forward collections and expanding product offerings across home textile categories.
- Developed and launched in-house brands and private label collections for leading U.S. retailers such as HomeGoods, TJMaxx, and Walmart.
- Partnered closely with sales and production teams to ensure design integrity, cost efficiency, and on-time product delivery.
- Expanded retail partnerships and increased market presence, contributing to sustained business growth.
DESIGN CONSULTANT
BUTTERFLY HOMEFASHIONS
New York, New York
04.2016 - 10.2020
- Collaborated with client to create tailored design solutions that aligned with brand objectives.
- Managed project timelines and coordinated with vendors to ensure timely collection launches.
- Presented design concepts and strategic recommendations during client meetings to enhance project alignment.
DESIGN DIRECTOR
ENVOGUE INTERNATIONAL
New York, New York
04.2015 - 04.2016
- Defined and executed creative vision and product strategy for multi-category, home textile company.
- Spearheaded development of trend-forward collections that drove significant revenue growth and expanded product categories.
- Built and led high-performing design team, establishing streamlined design processes and high creative standards.
- Collaborated with global sourcing partners to optimize sampling, ensuring design integrity and quality.
- Delivered market-relevant assortments for major U.S. retailers, enhancing brand presence and customer engagement.
SENIOR DESIGNER/PRODUCT DEVELOPMENT
CREATIVE HOME IDEAS
New York, New York
04.2013 - 04.2015
- Designed and executed product merchandise, enhancing brand identity from concept to completion.
- Provided creative direction and design guidance, fostering skill development among junior designers.
- Designed innovative home decor concepts for diverse client preferences.
- Collaborated with marketing team to develop engaging product presentations.
- Mentored junior designers in design software and best practices.
DESIGN AND MERCHANDISING MANAGER
VICTORIA CLASSICS
Edison, New Jersey
10.2009 - 04.2013
- Developed seasonal design and merchandising strategies aligned with market trends.
- Designed innovative concepts for diverse client projects and presentations.
- Managed key large accounts like WalMart, JC Penny, Target etc and contributed to significant growth
- Provided guidance on design and technical aspects of product
SENIOR DESIGNER
LI & FUNG PVT LTD
04.2007 - 09.2009
- Created innovative textile designs aligned with market trends and brand vision.
- Launched multiple in-house micro brands for home textile market week.
- Designed for licensed brands
DESIGNER
BHILWARA MELBA DE WITTE
04.2007 - 09.2009
- Designed and developed automotive fabrics
- Designed color, material, and finish for accounts like Ford and General Motors
TEXTILE DESIGNER
WEAVETEX OVERSEAS
08.2005 - 04.2007
- Design and development of Home textile collections for major accounts like Target.
Education
Master Of Design (MDes) - TEXTILE DESIGN AND DEVELOPMENT
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
01-2003
Skills
- Design, brand Strategy and storytelling
- Trend spotting and Retail void assessment
- Technical Design skills and product knowledge
- Adobe creative suite and MS Office
- Market analysis
- Supplier negotiation
- Financial planning
- Creative team building
- Verbal and written communication
Timeline
CO-FOUNDER, CHIEF CREATIVE OFFICER
LINEN&OBJECT
05.2024 - Current
SR DESIGN DIRECTOR/ FOUNDING MEMBER
ID HOME FASHIONS
10.2020 - 05.2024
DESIGN CONSULTANT
BUTTERFLY HOMEFASHIONS
04.2016 - 10.2020
DESIGN DIRECTOR
ENVOGUE INTERNATIONAL
04.2015 - 04.2016
SENIOR DESIGNER/PRODUCT DEVELOPMENT
CREATIVE HOME IDEAS
04.2013 - 04.2015
DESIGN AND MERCHANDISING MANAGER
VICTORIA CLASSICS
10.2009 - 04.2013
SENIOR DESIGNER
LI & FUNG PVT LTD
04.2007 - 09.2009
DESIGNER
BHILWARA MELBA DE WITTE
04.2007 - 09.2009
TEXTILE DESIGNER
WEAVETEX OVERSEAS
08.2005 - 04.2007
Master Of Design (MDes) - TEXTILE DESIGN AND DEVELOPMENT
NATIONAL INSTITUTE OF FASHION TECHNOLOGY