PAOLA FLORES BAK
Allen Park
Summary
Dynamic Category Product Manager with a proven track record of increasing sales by 30% through innovative go-to-market strategies and effective vendor management. Bilingual in Spanish, I excel in market analysis and fostering strong relationships, driving growth in diverse markets while enhancing customer success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Category Product Manager for International Hispanic Products (On-Site)
Lipari Foods
Detroit
01.2024 - Current
- Oversee 75+ vendor accounts with more than 1900+ SKUs by handling promotions, out of stock, short-dated product, billing, new product introductions and sales incentives.
- Growing the Hispanic Category from a 12K acquisition business to 14k annual Sales by the first year to 5K more on the third year.
- Executing a go-to market strategy to introduce and educate the sales team about Hispanic items and expand the category footprint thought the company territory (32 states)
- Work together with Sales by scouting and connecting with a potential customer to expand the range of products offered in the South American market. Leading to close a new account of 25 stores.
- Managing and maintaining relationships with vendors, leading product reviews, identifying and assessing product opportunities, Submitting RFQ and negotiating promotions and company growth programs.
- Increased sales performance by 30% compared to last year introducing and executing seasonal SKU promotions by encouraging vendor participation and designing flyer promotions for seasonal holidays.
- Work with the sales team members to promote product introductions and sales performance for new items.
- Facilitate communication between Category Management, Procurement, Receiving, Accounts Payable,Logistics, Marketing, and Sales Team.
- Develop customer and regional sales strategies aligned with the category goals to achieve the annual sales goal.
- Organize the Hispanic Category vendors to participate in the annual company sale food show by coordinating and negotiating promotions for current and new SKUs, driving an increase of sales for Q3 during seven food show ship weeks.
Licensed Customer Advocate (Remote)
Clearcover
Detroit
05.2021 - 09.2023
- 25+ clients and lenders assisted daily via phone, chat, or email in adjusting their car insurance coverage, addressing their policy concerns.
- Maintained accuracy of reporting and Integrity of customer service relationships generating service satisfaction among Upsold insurance policies at their renewals to ensure compliance with state Insurance requirements.
- Communicate with Underwriting, Leadership, and Internal Support departments to properly assess and escalate problems.
International Sales Manager
Export All Jalisco S.A de C.V.
Guadalajara
06.2019 - 03.2020
- Oversaw sales department for 4 national clients and 30 international clients in the USA and China.
- Sought national and international clients and communicated frequently to acquire new accounts.
- Increased sales by 15% with ongoing client accounts by presenting go-to-market strategies and promotional materials to improve seasonal sales.
- Established partnerships with key internal support functions and stakeholders.
- Managed national accounts and growing sales by 10% within the first quarter.
- Introducing brand activation programs such as sampling and cooking classes.
- Conducted the product development of four new products by performing marketing and competitor research to implement a go-to-market strategy to introduce three products to the Asian market.
- Participated with the Product Development Department and other key stakeholders to promote Kante’s expanding product line and ongoing needs by developing strategic sale initiatives, marketing campaigns, and branding materials to promote Kante products in the Chinese and local markets.
- Developed and introduced a seasonal product with a key national account to activate brand awareness in Mexico City as our introductory market, resulting in a sales increase by 15% during the Christmas season.
- Collaborated with trade show coordination and followed up with potential customers and suppliers.
Marketing Consultant (Contract)
SP Estrategia y Produccion Publicitaria
Guadalajara
06.2017 - 10.2017
- Executed a marketing go-to-market strategy to build programs and rebrand for Joy Wellness Center with the purpose of increasing customer retention.
- Created a marketing plan by analyzing data gathered from customer surveys (SurveyMonkey) to build processes, tools, and marketing strategies focused on improving the overall customer experience, increasing sales by 3% in the first quarter.
Junior Business Consultant (Contract)
Casa Macadamia
Guadalajara
08.2016 - 12.2016
- Executed a go-to-market strategy for Casa Macadamia to introduce and sell macadamia liquor in the USA market.
- Researched the requirements to register the label and brands for distilled spirits in the US.
- Introduced new products and programs to drive sales within the category of products.
- Analyzed data to perform a cost analysis and pricing to establish target prices in the US market based on competition.
Junior Business Consultant (Contract)
Coffee Brokers
Guadalajara
01.2016 - 05.2016
- Conducted a competition analysis of green coffee importers in the Canadian market to introduce green coffee products.
- Researched non-tariff barriers to exporting green coffee to Canada.
- Managed and executed an export strategy project to successfully implement new packaging and apply for export documentation.
Education
Exchange program - Chinese Language
Beijing U.S.A. College of English
Beijing, China10.2018
Bachelor of Science (BS) - International Business and Commerce
Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO)
Guadalajara, Mexico12.2016
Skills
- Spanish (Fluent)
- Chinese (Intermediate)
- Marketing Research
- Vendor Management
- GTM Strategies
- Customer Success Planning
- Business development
- Logistics/Procurement
- Sales & Marketing Planning
- Data Analytics
- Product and brand development
- C-Level Influencing
- Market analysis
- Account management
- Negotiation skills
- Data analytics
- Product lifecycle management
- ROI analysis
Certification
- Google Project Management, Coursera, online, in progress
- Marketing in a Digital World, University of Illinois, Coursera, 2020
- Management and Leadership, Arizona State University, Coursera, 2020
- Cambridge English Certificate (FCE), Guadalajara, Mexico, 2015
Languages
Chinese (Mandarin)
Elementary
Spanish
Full Professional
Timeline
Category Product Manager for International Hispanic Products (On-Site)
Lipari Foods
01.2024 - Current
Licensed Customer Advocate (Remote)
Clearcover
05.2021 - 09.2023
International Sales Manager
Export All Jalisco S.A de C.V.
06.2019 - 03.2020
Marketing Consultant (Contract)
SP Estrategia y Produccion Publicitaria
06.2017 - 10.2017
Junior Business Consultant (Contract)
Casa Macadamia
08.2016 - 12.2016
Junior Business Consultant (Contract)
Coffee Brokers
01.2016 - 05.2016
Exchange program - Chinese Language
Beijing U.S.A. College of English
Bachelor of Science (BS) - International Business and Commerce
Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO)