Paola Gutierrez
Hi, and welcome! I’m Paola, a Mass Media Communication graduate with over nine years of customer service experience at Target and several years of experience in media and promotions with iHeartMedia. Through my work with iHeartMedia’s Critical Mass Media team and as a Promotion Assistant, I’ve gained hands-on experience in media, event coordination, social media, promotions, and audience engagement.
I have experience working with tools and platforms including Canva, Salesforce, PromoSuite, Microsoft Excel, and Audience, which I use to help maintain radio station websites by updating new events, contests, promotions, and various radio station information. I also have experience managing and creating content across multiple social media platforms. My background has strengthened my communication, problem-solving, teamwork, and organizational skills while working in fast-paced environments.
I’m passionate about media, entertainment, marketing, public relations, and communications, and I’m always open to learning new technology, platforms, and skills that can help me grow professionally. I enjoy finding new ways to connect with audiences, improve digital experiences, and bring creative ideas to projects and teams. I’m excited to continue growing my career and exploring new opportunities where I can learn, contribute, and make an impact!
Work History
Promotions Assistant
1 YearAs a Promotion Assistant at iHeartMedia, I support the planning and execution of live station events, community appearances, promotional campaigns, concerts, festivals, and client activations. My responsibilities include creating promotional graphics using Canva, managing promotions through PromoSuite and Salesforce, assisting my Director of Promotions with daily administrative tasks and errands, organizing and maintaining records for upcoming events, and coordinating event details for multiple radio stations. I also assist with setting up new concerts and events on station websites, using website such as Audience to support event planning and promotion, coordinate promotional materials and contest fulfillment, and provide social media content and coverage. I represent station brands at public events while helping ensure promotions and events are organized, updated, and executed successfully.
Critical Mass Media Intern
3 Years 5 Months- Managed social media accounts, resulting in increased followers and engagement rates.
- Participated in brainstorming sessions for creative campaign ideation and strategy development discussions.
- Researched and analyzed industry trends to inform search marketing strategies.
- Enhanced brand visibility by creating engaging content for social media platforms.
- Stayed on top of current social media trends.
- Analyzed media engagement and producing weekly tracking reports.
Guest Advocate
8 Years 10 Months- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences
- Investigated and resolved customer inquiries and complaints quickly
- Recommended products to customers, thoroughly explaining details
- Responded proactively and positively to rapid change
- Exhibited high energy and professionalism when dealing with clients and staff
- Promoted superior experience by addressing customer concerns, demonstrating empathy and resolving problems swiftly
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals
- Cross-trained and provided back up for customer service managers
- Improved sales abilities and product knowledge on continuous basis to provide optimal service and achieve quotas
- Effectively communicated with customers about account changes, new updates products or services and potential better upgrades.
Education
Bachelor of Arts - Mass Media Communication
Skills
Additional Information
I’m a bilingual Mass Media Communication graduate with experience across customer service, media, promotions, event coordination, social media, and audience engagement. My experience with iHeartMedia has given me the opportunity to work with multiple radio stations, support promotional campaigns and live events, create digital content and graphics, and assist with day-to-day operations. I’m comfortable working with tools such as Canva, Salesforce, PromoSuite, Microsoft Office, and other digital platforms. I’m always interested in growing my skills, connecting with new people, and exploring opportunities in media, entertainment, marketing, communications, and related fields.
Hobbies and Interests
- Reading
- Writing
- Photography
- Music