Papa Dia
Indianapolis,IN
Summary
Results-oriented strategy development professional with a passion for leveraging analytics and applying insights to create innovative and strategic solutions. Proven leader with demonstrated ability to effectively work within highly matrix organizations to develop, execute and manage advertising solutions that drive revenue and deliver client objectives.
Overview
9
9
years of professional experience
Work History
Senior Account Strategist
Yahoo Inc.
04.2022 - Current
- Successfully manage a portfolio of high-value accounts, consistently surpassing revenue targets, and contributing to the overall growth and profitability of the company.
- Optimize campaign performance through continuous monitoring, data analysis, A/B testing, and performance tracking, leveraging industry-leading ad platforms and tools.
- Provide strategic recommendations for audience targeting, ad placements, creative optimization, and budget allocation to maximize campaign effectiveness and ROI.
- Drive business growth by identifying upselling and cross-selling opportunities, expanding client portfolios, and achieving revenue targets.
- Spearheaded the implementation of data-driven decision-making processes, leveraging analytics tools and insights to optimize campaign performance and achieve a 26% increase in return on ad spend (ROAS) for multiple clients.
Inside Sales Supervisor
CNO Financial Group
09.2019 - 03.2022
- Developed and implemented a comprehensive sales strategy, resulting in a successful increase in revenue by generating over $4 million in new customer revenue in 2021.
- Consistently monitored employee performance, identified areas for improvement, and provided corrective actions to increase efficiency and exceed productivity targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Developed pipeline utilization strategies and penetration processes to increase overall profitability by 27%.
Contact Center Supervisor
Stericycle Inc
06.2016 - 09.2019
- Operated as the lead point of contact on multiple projects requiring communication, training, reporting, and hands-on efforts to ensure success, leading to high-volume revenue and additional projects from clients.
- Built sound communication and working relationships with other cross-functional processes, acting as a liaison to advise managers of needs for improved cross-functional processes.
- Reduced operational risks while organizing data to forecast performance trends.
Client Services Manager
Stericycle Communication Solutions
Indianapolis, IN
05.2014 - 06.2016
- Successfully collaborated with clients and internal teams to identify and meet project requirements within the contact center, resulting in improved customer satisfaction and revenue generation.
- Managed day-to-day activities and campaigns for multiple high-profile clients, ensuring timely and successful delivery of solutions according to customer needs
- Provided detailed monthly reports and recommendations to senior management, resolving client questions and complaints while identifying opportunities to increase the efficiency and accuracy of customer service processes.
Education
Bachelor Of Science Marketing -
Iupui
Skills
- Strategic Account Management
- Digital Advertising
- Data analysis
- Omni-Channel Campaign Management
- Sales Strategy Development
- Project management
- Client Relationship Management
- Account Management Expertise
- Communications Strategies
- Google Analytics
- Revenue Growth
- New Business Opportunities
Timeline
Senior Account Strategist
Yahoo Inc.
04.2022 - Current
Inside Sales Supervisor
CNO Financial Group
09.2019 - 03.2022
Contact Center Supervisor
Stericycle Inc
06.2016 - 09.2019
Client Services Manager
Stericycle Communication Solutions
05.2014 - 06.2016
Bachelor Of Science Marketing -
Iupui
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