Parisa Lotfi
Incline Village,Nevada
Overview
9
9
years of professional experience
Work History
Product Manager
IBM
05.2021 - 10.2023
- Pioneered the launch of the first IBM SaaS product on AWS Cloud and Marketplace to cater to smaller enterprises with a more affordable and self-service offering. This initiative led to a remarkable 30% boost in annual revenue and the acquisition of new logos. Subsequently, I extended my guidance to steer other IBM products through a similar successful process.
- Conducted comprehensive cost and pricing analyses, competitive assessments, and market research to effectively package and price the new offering.
- Gathered requirements from customers and stakeholders, defining and prioritizing them based on feasibility, impact, strategy, and revenue.
- Wrote end-to-end user stories, developed diagrams and prototypes to enhance team alignment, and establish priorities, dependencies, and a timeline.
- Collected feedback from users, stakeholders, and internal teams to precisely identify requirements, strategy, and priorities for continuous improvements and user adoption.
- Collaborated with cross-functional teams—encompassing engineering, design, sales, and marketing—to define the product vision, roadmap, timeline, and achieve alignment.
User Experience Researcher
IBM
06.2018 - 05.2021
- Conducted stakeholder interviews to identify product gaps and assumptions, followed by planning and executing research studies, including participant recruitment, session moderation, and presenting the findings and recommendations to stakeholders.
Teaching Assistant
UC Berkeley
01.2017 - 05.2018
- Provided guidance and mentorship to 50+ graduate and undergraduate students in UX research and design.
- Offered feedback on project selection, research methodologies, competitive analyses, and prototype designs.
- Organized a 10-day expedition to China and Hong Kong, featuring on-site visits to manufacturing firms and universities.
Systems Engineer
GoogleX
01.2015 - 01.2017
- Collected technical requirements from cross-functional team and converted them into simple language that can be easily understood by a non-technical audience.
- Documented all requirements, dependencies and priorities and established the product roadmap.
Education
M.S. in Product Design -
University of California Berkeley
05.2018
B.S. in Mechanical Engineering -
University of California Berkeley
12.2015
Skills
- Shipping New Products
- Product Roadmap Development
- Sales Enablement
- Product Lifecycle Management
- Requirements Gathering
- Design Thinking
- Usability and A/B Studies
- Data-Driven Decision-Making
- Customer Segmentation
- User Experience Research
Timeline
Product Manager
IBM
05.2021 - 10.2023
User Experience Researcher
IBM
06.2018 - 05.2021
Teaching Assistant
UC Berkeley
01.2017 - 05.2018
Systems Engineer
GoogleX
01.2015 - 01.2017
M.S. in Product Design -
University of California Berkeley
B.S. in Mechanical Engineering -
University of California Berkeley
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