PARKER FOLLETT
Ponte Vedra Beach
Summary
Results-driven partnerships professional with a strong history of increasing revenue and supporting sponsor relations in high-profile sports environments. Skilled in crafting proposals and delivering presentations that resonate with clients, while effectively collaborating across departments. Knowledgeable in digital advertising and CRM management, with a commitment to optimizing campaign performance for maximum revenue and partner engagement.
Overview
5
5
years of professional experience
Work History
Coordinator, Revenue Operations, Corporate Partnerships
PGA TOUR
Ponte Vedra Beach
03.2024 - Current
- Lead partnership sales efforts across all levels of corporate partnerships, supporting new business, renewals, and sponsor relations
- Serve as a client-facing representative during partnership pitches, renewal meetings, and sponsor presentations
- Develop high-impact sales and renewal decks and supporting materials (PowerPoint)
- Own proposal development, leveraging market insights to create tailored partnership solutions
- Drive cross-functional alignment to ensure seamless execution of partnership initiatives and sponsor deliverables
- Streamline sponsorship project workflows to improve efficiency and on-time delivery
- Maintain CRM accuracy to strengthen pipeline tracking, renewal forecasting, and sponsor follow-up
Associate, Advertising Strategy & Planning
PGA TOUR
Ponte Vedra Beach
03.2022 - 03.2024
- Fostered strong relationships with brand partners to enhance collaboration and meet campaign objectives
- Streamlined campaign data management processes, improving accuracy and timely delivery
- Analyzed campaign performance metrics to generate actionable insights optimizing future strategies
- Coordinated cross-functional teams to execute integrated marketing campaigns, enhancing project alignment
- Maintained precise records of campaign lifecycles to ensure compliance and informed decision-making
Account Executive, Inside Sales
Monumental Sports & Entertainment
Washington
06.2021 - 03.2022
- Surpassed monthly revenue goals through consultative selling and targeted outreach campaigns
- Sold full-ticket inventory for the Washington Wizards via inbound/outbound strategies and client presentations
- Guided prospects through stadium tours and virtual pitches, fostering strong client relationships
- Streamlined sales processes and maintained accurate CRM records (Salesforce), improving team productivity
- Partnered with marketing to develop promotional materials, generating leads and increasing brand visibility
Education
Bachelor of Science - Sport Management, Business Administration
Elon University
Elon, NC05.2021
High School Diploma -
International School of Kuala Lumpur
Kuala Lumpur, Malaysia01.2017
Skills
- Corporate Partnerships & Sponsorship Sales
- Revenue Operations & Proposal Development
- Client-Facing Presentations & Renewal Decks
- Digital Advertising & Campaign Management
- CRM & Sales Platforms (Salesforce, Operative One)
- Analytics & Reporting (Google Ad Manager)
- Microsoft Excel & PowerPoint
- Cross-Functional Collaboration & Communication
Skills Tools
- Corporate Partnerships & Sponsorship Sales
- Revenue Operations & Proposal Development
- Client-Facing Presentations & Renewal Decks
- Digital Advertising & Campaign Management
- CRM & Sales Platforms (Salesforce, Operative One)
- Analytics & Reporting (Google Ad Manager)
- Microsoft Excel & PowerPoint
- Cross-Functional Collaboration & Communication
Personal Information
Relocation: Open to Relocation
Timeline
Coordinator, Revenue Operations, Corporate Partnerships
PGA TOUR
03.2024 - Current
Associate, Advertising Strategy & Planning
PGA TOUR
03.2022 - 03.2024
Account Executive, Inside Sales
Monumental Sports & Entertainment
06.2021 - 03.2022
Bachelor of Science - Sport Management, Business Administration
Elon University
High School Diploma -
International School of Kuala Lumpur