Parker Wisniewski
Eagan,MN
Summary
Creative Marketing Manager with a background in graphic design and video production, specializing in social media, email marketing, and paid advertising across Meta and Google. Skilled in developing data-driven strategies, optimizing performance through analytics, and delivering impactful, cost-effective campaigns aligned with customer needs.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Saga Outfitters
Winona, Minnesota
06.2025 - Current
- Developed and executed a comprehensive marketing strategy across social media and email channels.
- Established brand identity and messaging to align with target audience and business goals, strengthening brand recognition.
- Co-developed and launched new brand in collaboration with founder, enhancing market presence.
- Contributed to website development, including structure, content, and user experience optimization.
Marketing Manager
Defense Mechanisms
Winona, Minnesota
01.2025 - Current
- Developed and executed integrated marketing strategies for Defense Mechanisms products, resulting in significant brand growth and enhanced customer acquisition.
- Managed social media and paid advertising campaigns across Meta, Google, and Microsoft platforms, achieving increased visibility, engagement, and conversions.
- Analyzed campaign performance, audience insights, and market trends to optimize strategy and maximize ROI.
- Created compelling, mission-aligned content and promotions to drive sales and strengthen brand positioning.
- Built and maintained relationships with industry influencers and partners to expand reach and credibility within the tactical community.
- Collaborated cross-functionally to support product launches, campaigns, and brand initiatives.
- Produced monthly performance and sales reports that identified growth opportunities and outlined actionable strategies for market expansion.
Marketing Manager
Enlightened Equipment
Winona, Minnesota
07.2022 - Current
- Developed and executed comprehensive marketing strategies for outdoor gear products, driving brand growth and sales.
- Managed social media and paid advertising campaigns across Meta, Google, and Microsoft platforms to increase visibility and conversions.
- Analyzed campaign performance data and audience insights to optimize marketing tactics and improve ROI.
- Developed creative promotional strategies that increased sales and expanded market reach.
- Cultivated relationships with industry influencers to strengthen brand awareness and credibility.
- Compiled monthly sales reports detailing performance, identifying growth opportunities, and outlining potential client base expansion.
Social Media Intern
The Wildcat Sanctuary
Sandstone, Minnesota
03.2021 - 03.2022
- Created and scheduled engaging social media content aligned with The Wildcat Sanctuary’s mission, increasing audience engagement.
- Managed daily interactions with followers, fostering community and strengthening supporter relationships.
- Analyzed audience insights, social media trends, and competitor activity to optimize content strategy and campaign performance.
- Generated creative content ideas tailored to target audiences, improving reach and engagement across platforms.
- Collaborated with team members to plan and execute monthly social media campaigns and virtual events to raise awareness.
Education
Associates Degree - Digital Media Marketing and Production
Western Technical College
La Crosse, WI01-2019
GED - High School Diploma
Eagan High School
Eagan, MN01-2015
Skills
- Social Media Management
- Social media strategy
- Paid Advertising Campaigns
- Campaign optimization
- Content Creation
- Influencer partnerships
- Brand engagement
- Performance reporting
- Graphic Design
- Video Production
- Photography
- Live Streaming Production
Timeline
Marketing Manager
Saga Outfitters
06.2025 - Current
Marketing Manager
Defense Mechanisms
01.2025 - Current
Marketing Manager
Enlightened Equipment
07.2022 - Current
Social Media Intern
The Wildcat Sanctuary
03.2021 - 03.2022
Associates Degree - Digital Media Marketing and Production
Western Technical College
GED - High School Diploma
Eagan High School