Summary
Work History
Education
Websites
Affiliations
Accomplishments
Timeline
Hi, I’m

Patricia Anthe

Dallas-Fort Worth Metroplex,TX
Patricia Anthe

Summary

Results-driven executive leader with over 20 years of experience driving strategic growth, fueling engagement and revenue, and optimizing processes in global sales, marketing, and operations.

Work History

Mannatech, Inc.
Flower Mound, TX

Vice President, North America
6 2022 - Current

Job overview

  • Led North America's P&L management, achieving a 54% increase in profits across US and Canadian markets in 2023 through strategic planning and operational efficiency.
  • Produced events and content that fueled engagement and revenue, managing cross-functional teams across sales, marketing, product development, and customer service
  • Orchestrated product launches and social media strategy for wellness, health, and beauty product lines, enhancing brand visibility and driving market penetration
  • Drove market expansion through a Not-For-Resale (NFR) program, penetrating new markets across South America
  • Reversed a decade-long sales decline, achieving profitability turnaround in Mexico for the first time in 13 years
  • Integrated AI-powered solutions for customer service and translations, with cost savings projected to exceed $120K

Mannatech, Inc.
Flower Mound, TX

Vice President, Customer Experience
07.2019 - 06.2022

Job overview

  • Led customer experience strategies for the wellness, health, and beauty industries, optimizing engagement and loyalty
  • Developed product launches, social media solutions, and improved customer satisfaction, reducing shipping-related complaints by 33%
  • Balanced responsibilities as Senior Director of Events, driving the successful execution of high-impact corporate events, incentives, and recognition programs
  • Launched forums like 'At the Table' and 'Block Party,' fostering engagement and transparent communication

Mannatech, Inc.
Flower Mound, TX

Senior Director, Events, Incentives, & Recognition
09.2012 - 06.2022

Job overview

  • Managed a $4M annual event budget, executing product launches, high-impact events, and recognition programs that fueled revenue growth
  • Increased event ROI, driving sales from $1M to $5M per event through innovative engagement strategies
  • Launched a cost-neutral win-back campaign, generating $1.5M annually since 2017
  • Streamlined registration systems, saving $120K annually while enhancing the event experience

Success Partners (formerly VideoPlus)
Lake Dallas, TX

Director, SalesForce Direct - B2C Online Solutions
02.2010 - 08.2012

Job overview

  • Developed and sold online branded stores to B2B customers for resale to b2C customer base.
  • Led product offerings and managed profitability for online branded materials, events and marketing initiatives.
  • Designed a project margin calculator, ensuring SKU-level profitability for client stores / creating real time information.

Success Partners (formerly VideoPlus)
Lake Dallas, TX

Director, International Business
01.2005 - 01.2010

Job overview

  • Led multilingual marketing and international business operations, supporting brands like Amway, Avon, and Mannatech in expanding across Europe, Latin America, and Asia
  • Built global teams and optimized staffing to manage multilingual publications and marketing tools in 10 languages

Education

University of North Texas

Bachelor of Business Administration

Affiliations

Canada Direct Selling Association, Board of Directors, 01/01/23, 12/31/25

Accomplishments

Professional Highlights

• 54% profit increase in North American markets for a NASDAQ-listed company within 1.5 years through strategic P&L management and cross-functional leadership.
• 15% increase in recruitment by implementing effective talent acquisition strategies.
• Spearheaded Mexico's profitability turnaround, achieving market penetration after 13 years of losses.
• $120K in cost savings through AI-powered solutions for customer service and translation.
• Produced events and content, driving $1M to $5M sales per global event through innovative event strategy and engagement solutions.
• Led a cost-neutral win-back campaign, generating $10.5M in revenue over 7 years. Led interdepartmental team to a culture of customer obsession.

Timeline

Vice President, Customer Experience

Mannatech, Inc.
07.2019 - 06.2022

Senior Director, Events, Incentives, & Recognition

Mannatech, Inc.
09.2012 - 06.2022

Director, SalesForce Direct - B2C Online Solutions

Success Partners (formerly VideoPlus)
02.2010 - 08.2012

Director, International Business

Success Partners (formerly VideoPlus)
01.2005 - 01.2010

University of North Texas

Bachelor of Business Administration

Vice President, North America

Mannatech, Inc.
6 2022 - Current

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Patricia Anthe