Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Patricia Bushart

Frisco,TX

Summary

Accomplished sales and marketing professional with a proven track record at The Disney Channel, adept in client relations and project management. Excelled in growing market share through strategic repositioning and robust negotiation, enhancing profitability and brand alignment. Skilled in data-driven decision-making and persuasive communication, successfully led cross-functional teams to exceed objectives. Utilizes strategic planning to drive marketing initiatives and foster growth. Track record of creating and managing multi-channel campaigns.

Overview

12
12
years of professional experience

Work History

Senior Affiliate Marketing Representative

The Disney Channel
11.1990 - 04.1998
  • Managed national and regional accounts with distributors to grow Disney Channel customers by growing market share and profitability through the design and implementation of repositioning strategies in 5 state territory.
  • Negotiated subscriber fees in transition to drive sales and promotion
  • Utilized metrics and models to assess profitability and developed target list of opportunity for revenue growth through repositioning
  • Senior managed the strategic development, scheduling and implementation of advertising, public relations, direct sales, and telemarketing programs at local level
  • Negotiated license fees to drive new product launches and fuel the remarketing and repositioning of national and regional accounts within territory.
  • Managed internal and external cross functional teams within the company to achieve objectives
  • Collaborated with Disney corporate consumer marketing to maximize synergy and brand alignment opportunities
  • Built and maintained relationships at all levels from C-Suite to front line to achieve objectives in partnership with distributors.



Affiliate Marketing Representative

The Disney Channel
03.1987 - 11.1990
  • Performed as a business consultant and marketing specialist
  • Collaborated with cross-functional teams within accounts to create cohesive marketing strategies and sales programs that aligned with mutually beneficial goals and objectives.
  • Delivered and designed training programs for front line, direct sales and telemarketing teams in territory.
  • Designed customer sales incentive programs to drive subscriber growth, client needs and goals
  • Developed cross promotional tie-ins with local and regional business partners

Affiliate Marketing Coordinator

Disney Channel
08.1986 - 03.1987
  • Managed database to maximize customer outreach efforts and strengthen client relationships.
  • Performed outbound sales and coordination of national quarterly marketing and promotional campaign materials
  • Represented and coordinated national and regional trade shows to foster relationships with distributors and industry partner.
  • Served as Disney Channel regional liaison to WDW and Disneyland character appearances throughout Southwest region.
  • Expanded client service through specialized campaigns for smaller distributors to best meet economies of scale

Education

BBA - Finance/Accounting

Baylor University
Waco, TX
05-1984

Skills

  • Client/Customer Relations
  • Project Management
  • Consultative Selling and Problem Solving
  • Communications Strategist
  • Team Builder and Leader
  • Sales Presentation, Training and Public Speaking
  • Negotiation and Persuasion
  • Event Planning and Trade Show
  • Target market identification
  • Data-driven decision making
  • CRM management

Accomplishments

  • Tripled revenue in 60% of territory through strategic repositioning
  • Collaborated with team of 5 in the concept/creation of an innovative branded retention program later utilized by Walt Disney corporate consumer marketing
  • Recipient of Rep of the Year Award three times, two years consecutively
  • Selected as elite representative to corporate consumer marketing team
  • Featured in national account training videos due to exceptional presentation skills

Timeline

Senior Affiliate Marketing Representative

The Disney Channel
11.1990 - 04.1998

Affiliate Marketing Representative

The Disney Channel
03.1987 - 11.1990

Affiliate Marketing Coordinator

Disney Channel
08.1986 - 03.1987

BBA - Finance/Accounting

Baylor University

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Patricia Bushart