Patricia Garza
La Porte,TX
Summary
Highly organized, bilingual, and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in financial analysis, customer service and problem-solving. Experience within Hispanic and General Market media campaigns. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
19
19
years of professional experience
Work History
Account Executive
Cumulus Media Inc
01.2023 - Current
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Prepared additional quotes for current clients to upsell products and services.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Local Sales Manager
Estrella Media
03.2018 - 01.2023
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Created contracts, reports, letters, and proposals for both agencies and direct clients
- Reorganized and optimized leads management by implementing training sessions on Matrix CRM program
- Initiated new sales and marketing plans for product distribution, media strategy, and grassroots sponsorship opportunities
- Identified opportunities for growth for Houston market and collaborated with sales teams to reach sales goal creating packaged deals and grassroots events/concerts.
- Resolved customer issues quickly to increase sales and deliver expected ROI from clients
- Supervised sales team of 10 people, stepping in to support employees and deliver smooth sales processes for clients.
- Organized promotional events with programming department and interacted with community to increase sales volume.
- Aggressively pursued competitive accounts by differentiating company from competitors using Media Monitors and Miller Kaplan
- Maintained relationships with customers and found new clients following up with call ins and cold calling.
Senior Account Executive
Liberman Broadcasting Media (Estrella Media)
04.2010 - 03.2018
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Strengthened customer relationships with proactive and collaborative approach to clients needs.
- Met with new customers to share product and service information, listen to client goals.
- Maintained information and client satisfaction for high-profile monthly accounts worth up to $200k
- Prepared proposals, created commercials, executed remote activations and finalized sales with both agencies and direct clients
- Worked closely with concert opportunities with program director of company, and create promotions and on air sweepstakes for Houston market.
- Helped programming department execute stage presentations during our large outdoor festivals.
Executive Assistant of Chief Executive Officers
Liberman Broadcasting Media
04.2005 - 05.2010
- Planned and organized meetings and conferences for CEO, Lenard Liberman and COO, Winter Horton
- Produced accurate office files, updated spreadsheets and crafted presentations to support executives
- Prepared documents, reports and presentations for executives and board members
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Coordinated travel arrangements by booking airfare, hotel and ground transportation for all executive members, National Sales, and programming department Program Director, VP of programming and talent for Regional Mexican and Norteno genre due to our concert requirements
- Coordinated talent travel to our production studios in Burbank, CA for Channel 61, Estrella TV
- Created expense reports, budgets and filing systems for corporate board members and management teams for the Houston, Dallas, and Los Angeles markets.
Education
High School Diploma -
Galena Park High School
Galena Park, TX05.1993
Skills
- Interdepartmental Collaboration for Traditional TV and Radio Departments
- Operating Procedures and Policies for Sales team
- Performance Evaluations for sales team during 1-1 meetings and weekly account review
- Relationship Building with both agencies and direct clients
- Advertising Campaigns closing negotiations
- Customer Service for Houston market utilizing platforms to enhance clients expectations
- Digital Sales for different platforms including OTT, YouTube, Social Media
- Developed concerts and outdoor events
- Written and verbal communication
- Customer Relations
- Sales Quota Achievement
- Sales Strategies
- Marketing strategy implementation
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Account Executive
Cumulus Media Inc
01.2023 - Current
Local Sales Manager
Estrella Media
03.2018 - 01.2023
Senior Account Executive
Liberman Broadcasting Media (Estrella Media)
04.2010 - 03.2018
Executive Assistant of Chief Executive Officers
Liberman Broadcasting Media
04.2005 - 05.2010
High School Diploma -
Galena Park High School
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