PATRICIA JIMENEZ
Lakeland
Summary
Dynamic marketing and communications professional with extensive experience at Publix, excelling in integrated marketing and project management. Proven track record in enhancing brand visibility and optimizing operations. Bilingual in English and Spanish, skilled in social media management and staff training, driving exceptional customer satisfaction and engagement.
Overview
24
24
years of professional experience
Work History
Decorator
Publix store 863
Lakeland
06.2025 - Current
- Designed attractive merchandise displays to enhance store aesthetics.
- Collaborated with team members to maintain display standards and organization.
- Trained new staff on display techniques and safety procedures for decorations.
- Maintained a clean work environment during installation process.
Assistant Bakery Manager
Publix
Pembroke Pines
06.2024 - 06.2025
- Oversee daily bakery operations, ensuring high-quality standards and customer satisfaction.
- Manage inventory, scheduling, and staff supervision to optimize efficiency.
- Train and mentor team members to maintain excellent service and productivity.
Cake Decorator
Publix Bakery
Pembroke Pines
05.2022 - 06.2024
- Assisted in the preparation and presentation of bakery products.
- Provided excellent customer service and maintained stock levels.
Grocery Clerk
Publix
Pembroke Pines
04.2021 - 05.2022
- Managed inventory and restocking of grocery items.
- Ensured a clean and organized shopping environment for customers.
Marketing Director
Dirección Rentable de Capital, Mexico City
Mexico
06.2012 - 08.2016
- Led digital and traditional marketing operations, focusing on increasing brand awareness and sales.
- Created content strategies for radio, television, print, and digital media.
- Managed social media campaigns (Facebook, Instagram, Twitter, Pinterest) with measurable engagement results.
- Developed marketing strategies for government and private sector contracts.
- Oversaw budget planning and control for marketing initiatives.
Contracting & Communications Coordinator
Mexican Social Security Institute (IMSS)
Mexico
02.2006 - 06.2012
- Developed and managed advertising contracts for government health campaigns.
- Defined information and social communication strategies for regulatory dissemination.
- Coordinated national contract monitoring and supplier agreements.
- Led negotiations and contract analysis to improve procurement conditions.
Production Logistics Coordinator
TV Azteca Mexican Tv
Mexico
05.2001 - 02.2006
- Oversaw the logistics and budget control for telenovelas and unitary programs.
- Coordinated actors’ participation and managed production staff.
- Supervised stakeholder involvement and payroll preparation for the National Association of Actors (ANDA).
- Key productions: Mirada de Mujer, el Regreso, Lo que Callamos las Mujeres, El Pelón de Noche.
Education
Bachelor’s Degree in Communication Sciences - Mass Communication
UNIVERSIDAD DEL VALLE DE MEXICO
MEXICO CITY12-2000
Skills
- Marketing and Communications: Integrated marketing, branding, content strategy
- Project management: logistics coordination, budgeting, and contract negotiations
- Digital marketing: social media management, analytics, content creation
- Retail and Leadership: Inventory control, staff training, customer service
- Languages: English and Spanish (bilingual)
- Software: Microsoft Office, Social Media Platforms
Education and Training
other
Timeline
Decorator
Publix store 863
06.2025 - Current
Assistant Bakery Manager
Publix
06.2024 - 06.2025
Cake Decorator
Publix Bakery
05.2022 - 06.2024
Grocery Clerk
Publix
04.2021 - 05.2022
Marketing Director
Dirección Rentable de Capital, Mexico City
06.2012 - 08.2016
Contracting & Communications Coordinator
Mexican Social Security Institute (IMSS)
02.2006 - 06.2012
Production Logistics Coordinator
TV Azteca Mexican Tv
05.2001 - 02.2006
Bachelor’s Degree in Communication Sciences - Mass Communication
UNIVERSIDAD DEL VALLE DE MEXICO
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