Patricia Morrill
Retail Operations Leader Multi-Unit Leadership
Collinsville,TX
Summary
Senior Area Leader with expertise in multi-unit retail operations, franchisee coaching, merchandising execution, and P&L management. Drives 6%–8% sales growth by aligning category programs, promotional plans, and store-level accountability across assigned locations. Improves product availability, store standards, and profitability through weekly field leadership and KPI review.
Overview
2
2
Certifications
24
24
years of professional experience
Work History
Senior Area Leader
7-Eleven
03.2008 - 05.2026
- Consulted weekly with up to 17 franchise business owners to execute category programs, improve innovation adoption and pre-book ordering, align store-level merchandising with promotional plans, and drive 9% year-over-year sales growth.
- Coached and mentored 45 area leader trainees and interns while partnering weekly with franchisees on brand standards, accountability practices, and quarterly Ecosure performance of 90% or higher.
- Leveraged POS trends, field observations, and PDCA analysis to improve underperforming categories, product availability, inventory turns, and unit movement by an average of 4% over the prior year during a four-week period.
- Served as merchandising SME for new store openings and changeovers, using business data and space-to-sales analysis to guide layouts, ordering, merchandising decisions, and on-time DFW market expansion.
- Drove consistent KPI improvement through accountability measures and verification, leading to top subgroup performance within the market.
- Collaborated with vendor partners and department leaders to execute store activation events and displays that increased customer engagement, delivery usage, digital platform adoption, and subgroup sales by an average of 6.8%.
- Performed monthly P&L analysis of assigned locations, reviewing sales, cost of goods, and maintenance charges, resulting in cost savings of $54,000 to franchisees and the company.
- Supported DFW market conversion to Bean-to-Cup coffee and Bake in Store initiatives by coordinating equipment readiness, operator adoption, launch execution, and related beverage updates, growing coffee units by 8–10 cups and cookie sales to an average of 100 per day per store.
- Influenced franchisees to grow foodservice operations through execution planning, upselling, and waste minimization, increasing subgroup foodservice sales 17% year over year.
Store Manager/Supervisor
Shell (Motiva)
10.2002 - 03.2008
- Managed daily operations ensuring compliance with company policies and safety standards.
- Built strong store teams through hiring, detailed training, coaching, and accountability measures.
- Reduced shrink by daily verification of cash controls, inventory management, and awareness training of employees.
- Consistently met or exceeded operational goals set by upper management, driving sales and margin increases for each store.
Education
High School Diploma -
Blackwell High School
Blackwell, OKSkills
Multi-Unit Leadership
Store Operations
Field Execution
Staffing and Development
Compliance
Merchandising
Category Management
P&L Management
Inventory Management
Vendor and Supplier Coordination
Certification
TABC Certification
CERTIFICATIONS, AWARDS, AND RECOGNITIONS
Multiple recognitions for Area Leader of the Quarter, Area Leader of the Year, 2021 and 2024
Timeline
Senior Area Leader
7-Eleven
03.2008 - 05.2026
Store Manager/Supervisor
Shell (Motiva)
10.2002 - 03.2008
High School Diploma -
Blackwell High School