Patricia Patino
Corona,CA
Summary
Senior beauty and education leader with expertise in strategic planning, sales strategy, experiential marketing, and budget management. Proven ability to align cross-functional teams, lead high-performing staff, and deliver business results.
Overview
28
28
years of professional experience
Work History
Vice President Global Education and Events
Too Faced Cosmetics LLC
Irvine, California
11.2019 - 09.2026
- Engaged in strategic planning to ensure team objectives aligned with broader company goals.
- Provided actionable insights and solutions that enhanced team performance and achieved key results.
- Collaborated with cross-functional teams to achieve project milestones and deliverables.
- Supported retailer experiential events and popup activations.
- Managed department budget tracking and reporting.
- Led workshops and team meetings to align strategic goals and strengthen team coordination.
Vice President NA Field Sales
Too Faced
Irvine, California
11.2014 - 09.2019
- Directed brand strategy for prestige beauty launches across retail channels at Too Faced
- Implemented detailed sales strategies to drive revenue growth across multiple channels.
- Built high-performing teams for specialty multi-retailers, driving sales growth.
- Hired and trained field staff across North America and Canada, enhancing overall team effectiveness.
- Developed and executed strategic plans to align with organizational vision.
- Facilitated sales meetings to discuss performance, strategies, and team objectives.
Vice President of Eductaion and talent development
Estee Lauder Companies Inc
New York, New York
01.2011 - 08.2013
- Developed and executed strategic plans to support the vision of the organization.
- partnered with retail partners developing programs that resulted in improved beauty advisor productivity and reduced turnover
- partnered with retail partners developing programs that resulted in improved beauty advisor productivity and reduced turnover
- managed orientation process for field executives, facilitating smooth onboarding and quicker integration into the team.
- Directed a team of four Directors
Field Education Director West Coast
Estee Lauder Companies Inc
El Segundo, California
02.2006 - 10.2010
- Led education strategy for Estée Lauder Companies prestige beauty brands and retail teams.
- Delivered classroom and hands-on training to enhance onboarding experience for new hires and staff
- Trained newly hired top talent to fill key positions and maximize productivity.
- Developed training materials, lesson plans, and job aids
- Assessed trainee readiness through observations and skill checks
- Coached employees on procedures, safety rules, and quality standards to ensure compliance and operational excellence
- Provided constructive feedback and positive reinforcement to foster trainee engagement and confidence.
- Presented information using role-playing, lectures, and simulations.
Education Executive
Estee Lauder Companies Inc
Los Angeles, California
01.1999 - 11.2005
- Developed and implemented targeted sales strategies to align with customer needs and drive revenue growth.
- Supported employer sales goals by conducting territory planning and market research to identify opportunities.
- Presented product features and service options, enhancing customer understanding and engagement.
Skills
- Experiential marketing
- Event strategy
- Strategic planning
- Sales strategy
- Budget management
- Cross-functional collaboration
- Team leadership
- Executive communication
- Decision making
- Results-driven
- Learning development
Timeline
Vice President Global Education and Events
Too Faced Cosmetics LLC
11.2019 - 09.2026
Vice President NA Field Sales
Too Faced
11.2014 - 09.2019
Vice President of Eductaion and talent development
Estee Lauder Companies Inc
01.2011 - 08.2013
Field Education Director West Coast
Estee Lauder Companies Inc
02.2006 - 10.2010
Education Executive
Estee Lauder Companies Inc
01.1999 - 11.2005