Patrick Berry
Global Comms. Strategic Creative.
Oak Park, Illinois
,IL
Summary
A highly motivated and strategic leader, I build multi-discipline high performing teams working with senior leaders both brand and agency-side. Guiding the making of global brand creative through constantly transformative times is how my teams add value to the marketing equation.
Overview
17
17
years of professional experience
Work History
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THE INTERNATIONAL ACADEMY OF DIGITAL ARTS & SCIENCES
05.2017 - Current
Member & Juror
IADAS presents The Webby Awards
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REAL TIME ACADEMY OF SHORT FORM ARTS & SCIENCES
01.2017 - Current
Member & Juror
The Academy is responsible for the Shorty Awards
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AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4A's)
01.2016 - 01.2021
Board Member - Creative Technology Board
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SOCIETY OF DIGITAL AGENCIES (SoDA)
01.2010 - 01.2012
Board of Directors; Global Membership Chair
Work History
Global Director of Content Production
KIMBERLY-CLARK Chicago
09.2019 - 08.2020
- Provide global oversight and leadership on advertising production across all K-C brands worldwide. This portfolio includes Cottonelle, Huggies, Kleenex & others.
- Defined and designed modern global content management system (CMS). Assets include motion, photography, and dynamic creative optimization (DCO).
- Defined new creative processes for global agency partners. Includes software driven pipeline for review and approval processes.
Partner, Creative & Strategy
GROUP OF HUMANS U.S. & E.U.
01.2018 - 01.2020
- A distributed curated network of the world's 100 best designers, strategists, technologists, and creatives. Using tech for the benefit of society.
EVP Executive Director of Production
EDELMAN GLOBAL PR Chicago
07.2014 - 05.2018
- Founded and led Project Management, Production, Digital Build, and Business Affairs, and Resource Management.
- Organized process workflows making Edelman Chicago's Creative/Production offering the sole profitable office for Edelman globally.
Vice President, Head of Integrated Production, Central Region
RAZORFISH Chicago, Austin & Atlanta
10.2011 - 02.2014
- Leader of integrated digital and content/broadcast production in Chicago, Austin, and Atlanta.
- Leveraged my experience and network in digital, traditional and emerging platforms to build an integrated digital production department.
Co-Founder, CEO
COLOSSAL SQUID INDUSTRIES
04.2008 - 09.2011
- Co-owner; provided oversight to Account Management, Technology, and Program Management
- Digital AOR for Kimberly-Clark's SCOTT and Viva brands, and Unilever's TRESemme hair products
- Grew $7mm revenue in our final year. Partnered with Fallon Worldwide to deliver branded advergaming; short-listed at Cannes.
Vice President, Director of Emerging Media
LEO BURNETT USA
10.2003 - 04.2008
I really loved this job.
- Member of senior leadership team for the newly formed 250 person Leo Burnett /Arc Worldwide integrated production department.
- Took the point in driving technology agenda within LB/Arc integrated production. Also member of Lead Team for the Arc Worldwide Digital Practice.
- Member of management team for Arc Worldwide’s digital practice. Charged with charting digital product offering and day-to-day management.
Education
Bachelor of Science - Film
University of Maryland, College Park
Skills
Business Owner
Client savvy
Entrepreneur / business owner
Intrapreneur
Content strategy
Leader of high performing teams
Team builder
Profitability
Transformation integration
Design thinking / prototyping
Dynamic creative optimization (DCO)
Influencer marketing
Timeline
THE INTERNATIONAL ACADEMY OF DIGITAL ARTS & SCIENCES
05.2017 - Current
REAL TIME ACADEMY OF SHORT FORM ARTS & SCIENCES
01.2017 - Current
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4A's)
01.2016 - 01.2021
SOCIETY OF DIGITAL AGENCIES (SoDA)
01.2010 - 01.2012
Bachelor of Science - Film
University of Maryland, College Park