Digital Marketing Agency Experience
Patrick Bojanowski
Scottsdale,AZ
Summary
A resilient digital strategist with over seven years of experience, specializing in PPC management and optimization. Currently working full funnel marketing approaches with many verticals including SaaS, Healthcare, Ecommerce, Education and more. Expertise extends to brand development, interactive content creation, and fostering community engagement. Develop and oversee campaign budgets and financial projections using impression share data and forecasting tools. Design and enhance landing pages for conversion rate optimization (CRO) and execute A/B testing and other optimization techniques. Delegate tasks, set performance targets, and provide guidance. Conduct team meetings and training sessions for continuing education.
Overview
7
7
Work History
PPC Digital Marketing Strategist
Disruptive Advertising
06.2021 - Current
- Developed and executed comprehensive digital advertising strategies on Google platforms, ensuring alignment with client objectives.
- Consistently met and exceeded annual marketing Key Performance Indicators (KPIs) by leveraging full-funnel approaches encompassing awareness, consideration, conversion & loyalty stages etc..
- Strong knowledge of strategizing contextually, building brand relationships, and analyzing data-driven results across all touch points of the sales journey.
- Create goals, provide high level expertise, and assemble marketing plans. I then direct our marketing efforts to effectively allocate resources and hit business KPIs.
- Increasing marketing ROI by optimizing, innovating, A/B testing, and analyzing results.
- Utilizing ideation and discernment that propel customer relationships forward, increase conversion rate, and drive brand engagement.
Google Ads Digital Marketing Strategist
Google's Extended Workforce / Assigned To TTEC
03.2018 - 06.2021
- Represented Google, Providing Google Ads PPC support and helping digital advertising agencies grow. Working primarily with Google Partner agencies, I helped to identify sales and business development opportunities as well as providing analytical Google platform recommendations and support.
Account Manager
Mood Media
08.2016 - 08.2017
- Built relationships with customers in outside sales & marketing role to promote long term business growth as a sensory marketing representative.
- Developed and maintained strong working relationships with professionals within assigned territory
Realtor
West USA Realty
07.2015 - 02.2016
- Provided sales and support for buyers and sellers in the greater Phoenix Metropolitan area
Sales Account Manager
American Express
09.2010 - 09.2014
- Provided customized spend programs for Corporate Level Accounts through consultative sales efforts including securing capital, extending payment terms, reducing personal liabilities and optimizing controls.
Surgical First Assistant Student Intern
Sentara Hospitals through EVMS
06.2006 - 08.2008
- Assisted surgeons in the Operating Room.
- Open and close surgical sites
- Dissect and remove tissue
- Implant devices during surgery
Account Manager
AZ Big Media
02.2005 - 06.2006
- Publishing account manger & liaison for Arizona Business Magazine & Arizona Commercial Real Estate Magazine supporting ad & sponsorship sales.
Account Manager
Skyline Display and Design
08.2003 - 08.2004
- Trade show consultant for modular trade show exhibits and services.
- Coordinated with marketing managers, agencies, estimators and design teams to achieve greater ROI KPIs for client trade show events.
Account Manager
Pitney Bowes
08.2000 - 01.2003
- Responsible for Sales and Leasing of Pitney Bowes Logistical Equipment.
- Won Rookie of the Year Award in the Los Angeles District - Highest gross sales
Education
Bachelor of Arts - Corporate Communications
Northern Illinois University
Dekalb, ILMaster of Science - Certified Surgical Assistant
Eastern Virginia Medical School
Norfolk, VA06.2008
Certification
Google Ads certified in Search, Display, Shopping & Analytics.
Timeline
PPC Digital Marketing Strategist
Disruptive Advertising
06.2021 - Current
Google Ads Digital Marketing Strategist
Google's Extended Workforce / Assigned To TTEC
03.2018 - 06.2021
Account Manager
Mood Media
08.2016 - 08.2017
Realtor
West USA Realty
07.2015 - 02.2016
Sales Account Manager
American Express
09.2010 - 09.2014
Surgical First Assistant Student Intern
Sentara Hospitals through EVMS
06.2006 - 08.2008
Account Manager
AZ Big Media
02.2005 - 06.2006
Account Manager
Skyline Display and Design
08.2003 - 08.2004
Account Manager
Pitney Bowes
08.2000 - 01.2003
Bachelor of Arts - Corporate Communications
Northern Illinois University
Master of Science - Certified Surgical Assistant
Eastern Virginia Medical School
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