Patrick Burke
Atlanta,GA
Summary
Driven Product Owner with background in managing digital products, steering cross-functional teams, and launching successful projects. Known for delivering user-centric solutions and enhancing product performance. Demonstrated expertise in agile methodologies and stakeholder communication.
Overview
16
16
years of professional experience
Work History
Digital Product Manager
AddAConcierge.com
08.2024 - 12.2025
- Researched and delivered competitive landscape analysis to define minimal viable product;
- Developed and owned product roadmap, prioritized features, defined release plan, documented all requirements, primary liaison with engineering team.
- Led Agile ceremonies for backlog grooming, Sprint planning, retrospectives, etc.
- Applied customer-first strategy to product development and marketing materials.
- Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
Digital Product Owner
NRG Energy
12.2023 - 08.2024
- Leader of the Agile product development team driving ecommerce KPI and customer satisfaction in online account management.
- Pioneered AI assistance for complex user stories.
- Backlog management, aligning work prioritization with product strategy, roadmap creation and management, effective communication across teams, stakeholders, and leadership.
- NRG Energy, Inc. is an American energy company, headquartered in Houston, Texas. NRG serves 6 million retail customers in 24 states with electricity, natural gas, and solar power.
Senior Product Manager - Marketplace
ADP
04.2022 - 10.2022
- Leader of the Agile product team driving growth in ecommerce penetration and conversion rates.
- Coordination, scheduling, and communications across ADP and development vendors for product requirements, releases, etc.
- Responsibilities include owning product roadmap with strategic business goals, backlog management, scrum ceremonies, quarterly planning, clear communications across engineering and business teams, release planning, and stakeholder management.
- Automated Data Processing Marketplace is a cloud-based human capital management (HCM) solution that unites payroll, HR, talent, time, tax and benefits apps for businesses.
Senior Product Manager
COX AUTOMOTIVE - MANHEIM DIGITAL
03.2021 - 12.2021
- Delivering API-based, best-in-market pricing services for automotive OEMs such as Toyota, Nissan, Bentley, Mazda, Volkswagen, Audi, and BMW.
- Voice of the Product - scrum leadership for two Agile development groups (Belarus, Vietnam).
- Skilled in Scaled Agile Framework for Enterprise (SAFe) development methodology.
- Translate business requirements into actionable Agile features and user stories, set priorities, manage backlog, sprint planning, capacity reporting, and communications.
- Manheim Digital is the world's largest wholesale automotive marketplace.
Senior Product Manager / Agile Product Owner
PADRAIGA SERVICES LLC
01.2018 - 01.2020
- Building internal (B2B) applications to improve efficiency and reduce costs for digital publishing.
- Strong representation of the end-user voice in development, product roadmapping.
- Requirements capture, management, prioritization, testing, and release of user stories and epics as the voice of Product in Agile development.
- Consultancy specializing in product development, design and ROI for B2B and B2C software.
Senior Manager, Sales Analytics (Agile Product Owner)
COX AUTOMOTIVE - AUTOTRADER.COM
01.2016 - 01.2017
- Product owner for the full life cycle of 100+ KPI reporting products focused on auto dealer advertising performance for internal Sales customers.
- Engaged voice of the customer in product development.
- Requirements capture, prioritization, and communication.
- Delivered B2B web portal and mobile app for 1000+ sales team for customer KPI.
- Portfolio roadmap owner, product owner for enterprise analytics team.
- Used SQL tools to create bespoke reporting products for sales team to show ROI for customers.
- Salesforce Analytic cloud migration of customer data.
- National leader in automotive advertising products. Brands include AutoTrader.com, KelleyBlueBook.com, Dealer.com, and others designed to bring buyers and sellers together.
Senior Manager, Customer Reporting (Agile Product Owner)
COX AUTOMOTIVE - AUTOTRADER.COM
01.2010 - 01.2016
- Partnered with C-suite, marketing, sales, design, and technical teams to build consumer-facing reporting portal and direct-to-customer reporting products.
- Supervised direct reports and contractors.
- Created and delivered an end-user training program.
- Product owner for a multi-million dollar web portal for customers to track KPI and visualize value-for-money for non-technical users.
- Successfully managed diverse stakeholders from marketing, sales, executive, technology, and business development teams.
- Excelled as product owner for $2M project, facilitating upgrade of listings performance database and building innovative web interface for external customers.
- Delivered portal usage growth +20% after product relaunch.
- Teamed with stakeholders and customers to define requirements and own the product roadmap.
- Developed and led end user training team and custom training collateral for new reporting and analytics portals.
- National leader in automotive advertising products. Brands include AutoTrader.com, KelleyBlueBook.com, Dealer.com, and others designed to bring buyers and sellers together.
Education
Bachelor of Science (BS) - Journalism
University of Florida
Gainesville, FLAssociate of Arts (AA) - undefined
Daytona State College
Daytona Beach, FLSkills
- Salesforce
- SQL (Basic)
- Google Analytics
- Adobe Analytics
- JIRA
- Confluence
- Figma
- MicroStrategy
- Tableau
- Consumer Decision Journey
- Sales Funnel
- MS Office Suite
Websites
Military Service
US Army, Specialist (E4), Cavalry Scout, Persian Gulf War, Operations Desert Shield / Storm, Army Commendation Medal, Army Achievement Medal (w/ Oak Leaves)
Professional Development
- Graduate, Cox Mentoring Program
- Mentor, Flagship Leadership Program
- Graduate, Flagship Leadership Program
- Graduate, Billion Dollar Leadership Program
- Project Management Certification
- SQL Basic Training
Key Tools Skills
- Salesforce
- SQL (Basic)
- Google Analytics
- Adobe Analytics
- JIRA
- Confluence
- Figma
- MicroStrategy
- Tableau
- Consumer Decision Journey
- Sales Funnel
- MS Office Suite
Timeline
Digital Product Manager
AddAConcierge.com
08.2024 - 12.2025
Digital Product Owner
NRG Energy
12.2023 - 08.2024
Senior Product Manager - Marketplace
ADP
04.2022 - 10.2022
Senior Product Manager
COX AUTOMOTIVE - MANHEIM DIGITAL
03.2021 - 12.2021
Senior Product Manager / Agile Product Owner
PADRAIGA SERVICES LLC
01.2018 - 01.2020
Senior Manager, Sales Analytics (Agile Product Owner)
COX AUTOMOTIVE - AUTOTRADER.COM
01.2016 - 01.2017
Senior Manager, Customer Reporting (Agile Product Owner)
COX AUTOMOTIVE - AUTOTRADER.COM
01.2010 - 01.2016
Associate of Arts (AA) - undefined
Daytona State College
Bachelor of Science (BS) - Journalism
University of Florida