Patrick Carruth
Houston
Summary
Dependable and resourceful marketing professional whose work ethic has been used to learn and develop a multitude of skills in my professional career. Aiming for an opportunity to demonstrate strong skillsets and add value to a growing organization. Displays a willingness to take on added responsibilities to meet team goals and adept at quickly learning new technologies and processes for driving success along with providing a track record of successfully managing multiple projects and developing innovative solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Customer Relationship Management Specialist
Academy Sports + Outdoors
06.2024 - Current
- Developed and Executed all Direct Mail campaigns including lifecycle and acquisition campaigns resulting in delivery of positive incrementality and sales to the business.
- Collaborated with Ecom and Pricing teams to execute & distribute all in-store & Online offer requests for marketing promotions.
- Assisted in strategy creation & execution for CRM, Academy Credit Card and Loyalty Program campaigns distributed through Email, SMS, App & Direct Mail to help our overall customer file surpass 15.6M total customers.
- Collaborated with the accounting team to ensure all CRM Invoices and Accrual logs were paid & accounted for in the budget monthly.
- Assisted in the launch of our customer journeys through our customer data platform to automate monthly campaigns and bring campaign performance to the next level.
- Lead efforts for our Military and First Responders discount campaign by collaborating with internal stakeholders and ID.Me to bring the best experience possible to the customer.
- Collaborated with teammates in the creation of Go to Market, Academy Credit Card, Loyalty Program and Grand Opening audience segments within our Customer Data Platform.
Digital Advertising Specialist
U.S. Physical Therapy
06.2022 - 03.2024
- Maintained social media accounts for 480+ physical therapy clinics across the United States.
- Served as a moderator for Google Reviews along with TikTok, Facebook, Instagram, and LinkedIn accounts.
- Managed digital advertising campaigns through Google, Facebook, Instagram, and LinkedIn.
- Developed and implemented strategies to optimize digital marketing campaigns.
- Created videos for social publishing & digital ads.
- Developed landing pages & forms for email campaigns attached to digital ads through HubSpot & Constant Contact.
- Developed and implemented monthly email campaigns for 100 + clinic brands through Constant Contact.
Education
Bachelor of Science - Communications
Lamar University
Beaumont, TX05-2021
Skills
- Adobe Premiere Pro
- HubSpot
- Constant Contact
- Listrak
- ABI
- Treasure Data
- Google, Meta, & LinkedIn Advertising
- Canva
- Workfront
- Microsoft Suite
- WordPress
Certification
- LinkedIn Content & Creative Design
- LinkedIn Marketing Solutions Fundamentals
- LinkedIn Marketing Strategy
Timeline
Customer Relationship Management Specialist
Academy Sports + Outdoors
06.2024 - Current
Digital Advertising Specialist
U.S. Physical Therapy
06.2022 - 03.2024
Bachelor of Science - Communications
Lamar University