Patrick Matthews
Frisco,TX
Summary
Experienced Sales Management professional with a proven track record in brand building, talent acquisition, and management. A dynamic leader, motivator, and creative thinker ready to apply passion, expertise, and skills to drive sales growth and expand market presence in a multi-state environment.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager
Western Spirits Beverage Company
11.2016 - Current
- Successfully managed all day-to-day activities, including programming, pricing, incentives, shipments, and depletions for Texas and Oklahoma markets.
- Conducted quarterly business reviews with senior management and department heads within the distributor, ensuring alignment and driving strategic initiatives.
- Led monthly sales meetings to communicate relevant programming, motivate the sales team, and foster engagement.
- Managed brand spend budgets based on guidelines, operating within the distributor's invoicing portal.
- Utilized MicroStrategy and Dive to analyze statewide and local market trends, identifying opportunities for growth.
District Sales Manager
Republic National, Distributing Company
02.2013 - 11.2016
- Managed product portfolio in grocery accounts within the North Texas market, driving sales growth and market share.
- Presented product seminars to generate interest from potential buyers and customers.
- Identified and implemented strategic display opportunities to maximize company and retailer benefits.
- Resolved concerns and issues from retailers promptly, ensuring customer satisfaction.
- Developed strong interpersonal relationships with buyers, becoming a go-to sales representative for opportunities.
Chain Account Manager
Republic National, Distributing Company
08.2011 - 02.2013
- Managed a multi-million dollar product portfolio with a top 3 chain in the Texas market.
- Successfully launched new products and reinforced established brands with retailers and consumers.
- Identified market growth opportunities and presented compelling product buy-ins with accurate tiered pricing.
- Achieved sales goals set by international suppliers.
- Designed and constructed impactful product displays to enhance consumer awareness.
Sales Representative Wine/Spirits Division
Republic, National Distributing Company
01.2007 - 08.2011
- Managed product portfolio in grocery accounts in the North Texas market
- Presented product seminars to gain interest from potential buyers and customers
- Identified opportunities for displays in key locations to best benefit the company and the retailer
- Recognized and resolved any concerns or issues from retailers in a prompt time frame
- Developed numerous interpersonal relationships with buyers, becoming the go-to sales rep when opportunities occurred
Education
Associate of Applied Science - Applied Sociology/Psychology
12.2006
Skills
- Business development and planning
- Sales initiatives and techniques
- Fieldwork Oversight
- Sales Coaching
- Database Management
- Microsoft Excel: Experienced
- Microsoft PowerPoint: Expert
- MicroStrategy: Experienced
- Presentation ability: Expert
avid tennis player
4.5 and coach to two rising stars
guitar enthusiast
as with all things in life I strive for continuous improvement
jujitsu
helping improve the relationship between body and mine
Timeline
Regional Sales Manager - Western Spirits Beverage Company
11.2016 - Current
District Sales Manager - Republic National, Distributing Company
02.2013 - 11.2016
Chain Account Manager - Republic National, Distributing Company
08.2011 - 02.2013
Sales Representative Wine/Spirits Division - Republic, National Distributing Company
01.2007 - 08.2011
Texas State University - Associate of Applied Science, Applied Sociology/Psychology
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