Patrick Peters
Strongsville,OH
Summary
Dynamic marketing professional with a proven track record at Myktek Dental, driving a 39% increase in social engagement. Expert in social media strategy and content creation, I excel in audience engagement and influencer collaboration, leading teams to deliver impactful campaigns that resonate with diverse audiences.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
Myktek Dental
Middleburg Heights, OH
11.2024 - Current
- Serve as primary voice for the brand on social, engaging with community and influencers.
- Partner with creative and video teams to produce whitelisted content for paid social.
- Managed real-time KPI monitoring and responded rapidly to trends and engagement spikes.
Social Media Specialist
Equity Trust Company
Westlake, OH
01.2023 - 10.2024
- Increased social engagement by 39% across Facebook, LinkedIn, and Instagram.
- Led influencer outreach and partnership campaigns focused on financial education.
- Coordinated live and virtual events, producing multi-platform content aligned with brand voice.
- Maintained influencer content calendar, reviewed assets, and managed content approvals.
- Tracked and analyzed campaign metrics to refine strategy and reporting accuracy.
Licensed Real Estate Agent
Smartland Realty
Highland Heights, OH
03.2021 - 12.2023
- Built influencer-style education campaigns around real estate webinars and open houses.
- Developed visual and written content tailored for diverse audiences across Instagram and Facebook.
- Balanced brand messaging with client objectives, ensuring compliance and market alignment.
Marketing/Social Media Manager
Joyce Factory Direct
Berea, OH
05.2019 - 03.2021
- Managed campaign execution from strategy to content publishing for seasonal promotions.
- Created influencer-style content on-site at expos and events; captured user stories and testimonials.
- Led marketing team of 15+ employees.
Social Media Marketing and Sales Manager
The Fitness Doctor
Independence, OH
05.2016 - 05.2019
- Wrote blogs, captured testimonials, and created video reels to support brand awareness.
- Coordinated local marketing events and built content libraries from field activations.
- Helped expand business through client-focused storytelling.
Education
Triple Bachelor's Degree - Mass Communications, Marketing, Broadcasting
Baldwin Wallace University
Berea, OH05.2016
Skills
- Social media strategy
- Content creation and curation
- Video editing
- Audience engagement
- Community management
- Social listening and analytics
- Canva proficiency
- Influencer collaboration
- Team leadership
- Cross-team collaboration
Timeline
Marketing Specialist
Myktek Dental
11.2024 - Current
Social Media Specialist
Equity Trust Company
01.2023 - 10.2024
Licensed Real Estate Agent
Smartland Realty
03.2021 - 12.2023
Marketing/Social Media Manager
Joyce Factory Direct
05.2019 - 03.2021
Social Media Marketing and Sales Manager
The Fitness Doctor
05.2016 - 05.2019
Triple Bachelor's Degree - Mass Communications, Marketing, Broadcasting
Baldwin Wallace University
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