Patti Renner-Hoying

As president, Patti provides fractional marketing leadership and integrated content services on a contract basis for SaaS and service-based (B2B and B2B2C) companies. This includes aligning marketing strategy, content creation, channel orchestration and resources to support growth initiatives tailored to the unique goals of each client and their audiences.

• Developed and managed a robust editorial calendar based on data, trends, goals and audience research.
• Improved quality of editorial content through clearly communicated guidelines, voice and workflows. In addition to reviving the monthly magazine (in print and digital) and daily email newsletters, improvements included live event coverage, improved use of social media, video interviews, destination events, industry award expansion, special reports and proprietary research.
• Led a nimble team in planning, managing and producing content across a wide variety of channels (print, web, email, social, video, in-person appearances, events and more).
• Specialized in industry news and articles related to business operations including in-depth analysis of trends and data.
• Created successful relationships with marketing executives (media buyers), independent business owners (subscribers), and industry influencers.
• Led the creation of new sales opportunities, including topic-specific sponsorships, editorial scheduling to compliment ad initiatives, and key account support.

• Developed and executed global marketing strategy for a growing data marketing/advertising SaaS company.
• Led the team on marketing content excellence, resulting in national and international recognition.
• Worked closely with the CEO and CRO to create selling opportunities, including targeted content initiatives, sales team training and curated outreach.
• Significantly increased industry visibility through media relations and analyst relations, forging strong relationships with influencers.
• Implemented marketing automation tied to CRM for improved audience management, sales enablement and conversion.
• Delivered 348% increase in inbound lead activity after transforming the company’s content approach.
• Leader of global brand refresh initiative (H1 2016).
• Successfully positioned Knotice for acquisition by IgnitionOne in 2014.