Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Websites
Timeline
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Patti Taylor

Berkley

Summary

Marketing and revenue leader who drives results at Beasley Media Group, helping organizations accelerate growth through clear strategy, data-backed decision-making, and disciplined execution. Trusted partner working with teams to translate business goals into integrated, multi-channel marketing strategies that drive revenue and brand impact. Known for delivering measurable results through performance metrics, KPI alignment, and continuous optimization. A Certified Idea Generator with deep expertise across media, digital, and emerging marketing tools, complemented by hands-on experience in grassroots marketing, sponsorships, and earned media. Passionate about building strong client and industry relationships while developing teams and fostering a people-centered marketing organization.

Overview

2026
2026
years of professional experience

Work History

Vice President of Sales

Beasley Media Group
2013 - Current
  • Spearhead a high-performing sales team to develop multi-channel marketing solutions for our local and national customers that include a mix of linear and digital products
  • Develop and execute strategies to grow revenue and achieve company KPI's while ensuring strong outcomes for our partners
  • Work closely with the Digital Sales Manager, CRM, pre-sale and acitivation teams to ensure campaign delivery and outcomes
  • Analyze market trends to inform product positioning and pricing strategies
  • Foster relationships with key clients and influencers
  • Work with marketing and other cross-functional teams on campaigns that support sales goals and initiatives

Sales Manager / Account Executive

CBS Radio
2000 - 2013
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Led sales team to maximize revenue through strategic planning and execution.
  • Developed and maintained relationships with key clients and industry partners.
  • Oversaw training programs to enhance team performance and product knowledge.
  • Generated weekly reports on sales performance against targets for upper management review.

Education

Bachelor of Arts - English

Michigan State University
East Lansing, MI

Master of Arts - English, Rhetoric, Pedagogy

St. Cloud State University
St. Cloud, MN

Skills

  • Performance coaching
  • Strategic planning
  • Go-To-Market Strategy
  • Integrated, multi-channel strategic marketing solutions
  • Brand Positioning
  • Revenue & Sales Alignment
  • KPI & Performance Management
  • Revenue Growth
  • Team leadership and development

Accomplishments

Drove company into stability and growth by leading through major economic disruption in 2020

Personal Information

Title: Executive Marketing & Revenue Leader

Timeline

Vice President of Sales

Beasley Media Group
2013 - Current

Sales Manager / Account Executive

CBS Radio
2000 - 2013

Bachelor of Arts - English

Michigan State University

Master of Arts - English, Rhetoric, Pedagogy

St. Cloud State University
Patti Taylor