Paul E. Carney Sr.
Las Vegas,NV
Summary
Sales, Revenue, and Growth Executive with 20+ years of experience building, scaling, and monetizing businesses across real estate, home staging, and financial services. Proven ability to launch new markets and scale operations from zero to $1M+ in revenue, including scaling Vesta Home Staging to over $1,000,000 in 2025 from a cold start. Founder-operator with deep expertise in go-to-market strategy, enterprise relationship development, SOP creation, and KPI-driven performance management. Built Phoenix Rising Home Staging into the country’s third-largest staging company within 30 months and successfully exited the business. Led complex real estate and mortgage operations supporting $1B+ in annual closed loan volume.
Overview
19
19
years of professional experience
Work History
Director, New Markets
VESTA HOME STAGING
Las Vegas
10.2024 - Current
- Led the full market launch and operational stand-up for Vesta Home Staging in Las Vegas, establishing infrastructure, vendor partnerships, and go-to-market strategy in a new territory.
- Built strategic relationships with top-producing luxury real estate agents, positioning Vesta as a preferred staging partner for high-value listings.
- Established partnerships with homebuilders and real estate developers, expanding revenue opportunities beyond traditional resale staging.
- Vetted, onboarded, and managed local moving and logistics partners, ensuring alignment with national service standards, pricing models, and scalability requirements.
- Reviewed, refined, and implemented Standard Operating Procedures (SOPs) to ensure consistency, efficiency, and brand integrity.
- Supported logistics planning and execution for all in-market installations.
- Served as the local market leader and brand ambassador, representing Vesta’s national reputation as the country’s largest and most prestigious home staging company.
Head of Sales, Marketing & Operations
INHABITR
01.2022 - 01.2024
- Oversaw the transaction and post-acquisition transition between Phoenix Rising Home Staging and Inhabitr.
- Reported directly to the Founder and acted as a key leader in transferring institutional knowledge of the staging business.
- Led sales initiatives resulting in the largest staging contract in company history ($175,000 across five units).
- Expanded into assisted living and senior housing, securing three major clients generating over $45,000 per month in recurring revenue.
- Oversaw planning and procurement of new inventory, including direct-from-factory ocean container sourcing.
- Mentored, coached, and trained teams across sales, operations, and field execution.
Founder | Head of Sales, Marketing & Operations
PHOENIX RISING HOME STAGING
01.2007 - 01.2022
- Built Phoenix Rising Home Staging into the country’s third-largest and most respected staging company within 30 months.
- Grew annual revenue from $250K to $4.25M through disciplined sales strategy, marketing innovation, and operational scaling.
- Maintained full P&L responsibility, leading a team of 57 employees with six direct leadership reports.
- Designed and implemented over 100 SOPs, creating end-to-end workflows and performance tracking systems.
- Developed sales and marketing initiatives delivering 100%–400% year-over-year growth.
- Achieved exceptional employee retention, with average tenure exceeding 9 years.
- Successfully negotiated and finalized the sale of the company in 2022 following sustained profitability and market leadership.
Founder | Broker / Sales Leader
FRESH HORIZON REALTY LLC
01.2008 - 01.2014
- Recruited, trained, and mentored 38 real estate brokers, many of whom became top producers.
- Led retail sales of over $100M in distressed and institutional real estate assets.
- Partnered with Blackstone’s Invitation Homes, executing over $60M in single-family and townhome sales.
Founder | Head of Sales & Operations
PHOENIX RISING PROPERTY MANAGEMENT
01.2008 - 01.2012
- Consulted with builders and financial institutions to restructure and resolve distressed real estate projects.
- Turned around a 24-unit condominium development, achieving a full sell-out in 12 months.
- Managed construction, staging, and sale of over $100M in distressed assets.
Founder | Head of Sales, Marketing & Operations
AADUS BANC CORP (Mortgage Banking)
- Built a multi-state mortgage platform operating in 9 states, processing $100M per month in residential loan volume.
- Opened seven offices across three states and recruited and trained 135 mortgage originators.
- Created marketing initiatives responsible for 80% of company revenue.
- Integrated acquired mortgage companies and improved operational efficiency, reducing loan cycle times by 40%.
Education
Bachelor of Science - Industry Labor Relations, Economics & Psychology
State University of New York at Potsdam
Skills
- Sales & New Business Development
- Revenue Growth
- Market Expansion
- Go-To-Market Strategy
- Operational Scaling
- SOP Development
- Vendor & Logistics Management
- Contract Negotiation
- Team Leadership & Coaching
- Stakeholder Engagement
Websites
Professional Development
- Professional training through programs led by Brian Tracy
- Brian Buffini
- Tom Hopkins
- Dale Carnegie
- Zig Ziglar
- Tony Robbins
Timeline
Director, New Markets
VESTA HOME STAGING
10.2024 - Current
Head of Sales, Marketing & Operations
INHABITR
01.2022 - 01.2024
Founder | Broker / Sales Leader
FRESH HORIZON REALTY LLC
01.2008 - 01.2014
Founder | Head of Sales & Operations
PHOENIX RISING PROPERTY MANAGEMENT
01.2008 - 01.2012
Founder | Head of Sales, Marketing & Operations
PHOENIX RISING HOME STAGING
01.2007 - 01.2022
Founder | Head of Sales, Marketing & Operations
AADUS BANC CORP (Mortgage Banking)
Bachelor of Science - Industry Labor Relations, Economics & Psychology
State University of New York at Potsdam