Paul Gerard
Boston,MA
Summary
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
48
48
years of professional experience
Work History
Founder- Real Estate and Development
PKE Realty
01.1990 - 01.2024
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Identified business development challenges and customer concerns for proactive resolution.
- Defined company roles and responsibilities to establish and enhance processes.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Landscape Design, Sales, Management
Belko Landscaping
07.2022 - 12.2023
- Developed a high end residential marketing strategy
- Developed a new client base, with direct marketing.
- Rendered designs with manual and computer-aided methods.
- Sourced high-quality trees, bushes, grass seed or sod, fertilizer and other supplies such as masonry products to complete new installations.
- Completed special projects such as recreational designs and site rehabilitations.
- Operated landscaping equipment with focus on safety and machine longevity.
- Utilized creative design techniques to maximize aesthetic appeal of landscaping projects.
- Installed lights, sprinklers and other outdoor features based on requirements.
- Educated clients on proper care and maintenance of landscaping projects.
- Managed and coordinated installation of all landscaping projects.
- Created concept designs and estimated projects for residential and commercial customers.
- Performed snow plowing and removal at a medical facility in Methuen Ma.
Landscape Design, Sales, Management
Allure Design
01.2014 - 06.2022
- Developed a landscape design/build firm concentrating on high end residential properties with in ground pool interests and back yard renovations.
- Adjusted ads to better align with desired consumer audiences and improve conversion rates.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Conducted market research and analysis to identify consumer trends and preferences.
- Captured new customers by optimizing business strategies and launching products to diversify offerings. Posted 3 million in revenue in first 17 months
- Improved website visibility through development and implementation of SEO strategies.
- Developed a snow management , servicing DCR Southwest corridor, MWRA, Papas industrial Park, Coordinated with district property managers before during and after all snow events.
- Developed a unique holliday decorating division for our commercial clients.
Principle
Gerard Associates
01.1988 - 01.2014
- Responsible for operating family oriented landscape design and construction company with 37 staff.
- Developed a 2 person design team using Auto Cadd and hand rendered plans.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Responded to customer inquiries promptly and professionally to increase customer satisfaction.
- Created a "one stop shopping for all perspective clients"
- Focused on inbound swimming pool and back yard renovation projects.
- Developed an integrated maintenance program for lawns, and plant materials.
- Developed a significant snow management division with clients such as Milton Hospital, Thermo Fisher Scientific, Cumberland farms, CVS and Papa Gino's.
- Developed a unique holiday decorating niche for all of the commercial clients.
Co-Owner Landscape Maintenance & Construction Co,
Kaye Doucette
01.1984 - 12.1990
- Established foundational processes for business operations.
- Evaluated suppliers to maintain cost controls and improve operations.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Developed a direct mail strategy to all major real estate managers, manufacturing, medical facilities and hotels.
- Successfully contracted with but not limited: Wang Computer, Nixdorf Computer, Lahey Clinic, Marriott Hotels, WBZ chanel 4, Coca Cola Bottling Needham, and McNeil Associates.
- Maintained company for 6 years then sold company in 1989
Landscape Construction Foreman
Vellali Landscape Corporation
01.1976 - 12.1984
- Handled issues with relative ease by implementing best practices and applying critical thinking skills to find best solutions.
- Verified completed projects met approved time, quality, and cost estimates.
- Checked equipment to determine if maintenance was required.
- Established clear priorities and production quality standards.
- Trained new employees to learn new systems, apply best practices and comply with protocols and regulations.
Education
Sales And Marketing Education
Mass Bay Comunity College
Wellesley, MA01.1984
Bachelor of Science - Landscape Architecture
UMASS
Amherst, MA05.1982
Skills
Business, Microsoft, Quickbooks, Quicken, Techo Block, Unilock, Cast Lighting, Railbird/Hunter irrigation systems
Class 2 B Hydraulics 35 years
Timeline
Landscape Design, Sales, Management
Belko Landscaping
07.2022 - 12.2023
Landscape Design, Sales, Management
Allure Design
01.2014 - 06.2022
Founder- Real Estate and Development
PKE Realty
01.1990 - 01.2024
Principle
Gerard Associates
01.1988 - 01.2014
Co-Owner Landscape Maintenance & Construction Co,
Kaye Doucette
01.1984 - 12.1990
Landscape Construction Foreman
Vellali Landscape Corporation
01.1976 - 12.1984
Sales And Marketing Education
Mass Bay Comunity College
Bachelor of Science - Landscape Architecture
UMASS
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