Paul Townsend
Norman,OK
Summary
Innovative and proactive ecommerce and supply chain professional with 10+ years experience in sales strategy, marketing, and direct procurement of consumer electronics products. Solid record of meeting and exceeding targets by driving an analytical and solution-oriented approach to problem solving. Highly skilled at effective communication, forecasting, project management, strategic planning, multi-channel sales growth, and capitalizing on emerging opportunities.
Overview
11
11
years of professional experience
Work History
Ecommerce Manager
CFS Brands
06.2023 - Current
- Develop and execute strategy to grow total Amazon business by more than 20% to $30M in 2024.
- Build and maintain forecasting model to aide in making buying and inventory allocation decisions.
- Establish new sales channel as direct vendor on Amazon Canada with revenues exceeding $400k in first 6 months.
- Create international strategy and training guide for European colleagues to assist in onboarding Amazon marketplaces including Germany, UK, Spain, and France.
- Audit and repair content for 8,000+ ASINs on Amazon US.
Assistant Supply Chain Manager
Jasco Products Company
01.2022 - Current
- Managed supply chain for ecommerce business including Amazon 1P account with more than 2,500 SKUs annual revenue of $60M+.
- Increased Amazon Fill Rate from sub 80% to consistently exceeding goal of 93% by monitoring inventory, identifying hot containers, and increasing efficiencies to prevent stock outs.
- Lead communication with Amazon including vendor managers, in-stock manager, and strategic account services (SAS).
- Supported internal e-commerce sales and product development teams by helping guide product roadmaps and identifying sell-through and margin targets.
Associate Ecommerce Project Manager
Jasco Products Company
05.2021 - 03.2022
- Developed and maintained process for internal sales reporting of Amazon marketplaces after discovering data integrity flaw in previous system.
- Owned inventory maintenance and fulfillment for Amazon FBA business.
- Leveraged existing investment in BazaarVoice ratings and reviews software to realize +67% value impact within 3 months of being in this role.
- Launched new accounts on sites including Amazon Mexico, Amazon Canada, Wayfair, and eBay.
- Responsible for SKU management and content optimization on product listings.
Associate Product Manager
Jasco Products Company
09.2019 - 06.2021
- Helped meet sales goals of product category worth $12+ million annually.
- Spearheaded collaborative efforts between internal engineering, design, and marketing teams as well as external partner suppliers in Asia to bring new products to market.
- Managed product life cycle for industry leading, cutting edge products with features including: Wi-Fi, Bluetooth, CCT, passive infra-red sensors, photocells, and lithium technology.
- Determined product specs, drafted instruction manuals, coordinated health and safety testing protocols, and oversaw quality assurance testing to ensure optimal user experience.
- Compiled product, market, and customer data to identify market gaps, then forecasted sales and made net profit projections for NPI.
Logistics Manager
Champions On Display
01.2016 - 03.2019
- Piloted product pipeline for omnichannel D2C and Amazon FBA ecommerce business specializing in licensed product with revenue of $4M+ annually.
- Evaluated suppliers and carriers by assessing quality, timeliness, and compliance to maintain tight cost controls, decrease lead times, and maximize business operational efficiency.
- Managed customer support and fulfillment teams of 20+ employees during peak season.
- Designed and implemented demand-based pricing and advertising campaigns across multiple ecommerce platforms.
- Directed day-to-day operations ensuring inventory and fulfillment demands were met.
Warehouse Manager
Champion On Display
08.2012 - 01.2016
- Optimized ChannelAdvisor ecommerce software with database of 20,000+ unique SKUs.
- Increased automation and efficiency by implementing ShipStation fulfillment software.
- Planned and executed warehouse racking project to accommodate new product, maximize space utilization, and improve efficiency enabling sustainable YOY growth exceeding 50%.
- Managed shipping and receiving operations with peak volume of more than 2,000 parcels per day.
Education
MBA -
University of Oklahoma
12.2022
Bachelor of Arts - Sociology
University of Oklahoma
08.2016
Patents
Light Fixture Base: US-D984725-S
Design patent awarded for security light design that is currently in all Lowe's stores nationwide. Estimated revenue of $4M per year.
Timeline
Ecommerce Manager
CFS Brands
06.2023 - Current
Assistant Supply Chain Manager
Jasco Products Company
01.2022 - Current
Associate Ecommerce Project Manager
Jasco Products Company
05.2021 - 03.2022
Associate Product Manager
Jasco Products Company
09.2019 - 06.2021
Logistics Manager
Champions On Display
01.2016 - 03.2019
Warehouse Manager
Champion On Display
08.2012 - 01.2016
MBA -
University of Oklahoma
Bachelor of Arts - Sociology
University of Oklahoma
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