Paul Winslow
Grand Rapids,MI
Summary
Results-driven Retail Marketing Representative known for high productivity and efficient task completion. Specialize in strategic planning, customer engagement strategies, event coordination and social media campaigns. Excel at communication, problem-solving, and adaptability to drive marketing success and foster strong relationships with team members, artists and community members.
Overview
2
2
years of post-secondary education
13
13
years of professional experience
Work History
Retail Marketing Representative
Founders Brewing
Grand Rapids, MI
06.2022 - 07.2026
- Created marketing materials for product launches and events using Photoshop, Illustrator, InDesign, and Canva, increasing audience awareness.
- Coordinated taproom promotions, boosting brand visibility and customer engagement through targeted initiatives.
- Collaborated with sales teams to align marketing strategies and release dates for new packages and taproom offerings, ensuring cohesive messaging.
- Managed Mug Club membership program, facilitating member engagement and retention.
- Served on our DEI and Bigger Pitcher community engagement teams, working directly with our community partners
- Managed and created content for taproom social media channels campaigns to increase brand awareness and customer interaction.
- Implemented loyalty programs in Toast designed to reward frequent shoppers and encourage repeat purchases.
- Liaised with external agencies responsible for designing digital ads, radio spots.
Sales Intern
Founders Brewing
Grand Rapids, MI
06.2021 - 12.2022
- Utilized VIP and iDIG to facilitate product sales and coordinate timely delivery to customers.
- Supported sales team by enhancing product knowledge and implementing customer engagement strategies.
- Merchandised products, evaluated inventory, and fostered relationships with store managers across designated territory including Portland, Greenville, Ionia, and Muir.
- Collaborated with marketing and distributors to create promotional materials for product launches and events.
Bartender
Founders Brewing
Grand Rapids, MI
08.2013 - 05.2021
- Mastered Founders beer offerings, including classics and taproom exclusives, to enhance customer knowledge and experience.
- Facilitated customer interactions to enhance satisfaction and service quality.
- Assisted managers with overseeing other servers and utility staff, ensuring a great customer experience
- Ensured cleanliness and organization of bar and restaurant areas to promote a welcoming environment for guests.
- Trained new bartenders on proper techniques and Founders Brewing standards.
- Performed opening and closing duties including restocking supplies.
Education
Associate of Arts - Liberal Arts
Grand Rapids Community College
Grand Rapids, MI 06.2006 - 06.2008
Skills
- Customer engagement strategies
- Social media management
- Marketing material creation
- Promotional coordination
- Entertainment booking and promotion
Timeline
Retail Marketing Representative
Founders Brewing
06.2022 - 07.2026
Sales Intern
Founders Brewing
06.2021 - 12.2022
Bartender
Founders Brewing
08.2013 - 05.2021
Associate of Arts - Liberal Arts
Grand Rapids Community College
06.2006 - 06.2008